Cumberland Labs

Marketing Lead

Cumberland Labs

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Web3

About the role

  • Own and execute Superis Labs’ marketing strategy end-to-end — from brand positioning to content marketing and community growth.
  • Define and evolve brand identity, voice, and positioning across all channels
  • Design and run full-funnel marketing growth strategies: acquisition, activation, trading, retention
  • Own content across socials and blog — threads, announcements, explainers, thought leadership
  • Build and nurture a community of traders, builders, and advocates
  • Run growth experiments and campaigns, iterating based on data
  • Develop relationships with KOLs, crypto media, and ecosystem partners
  • Lead PR and comms around product launches, partnerships, and milestones
  • Collaborate with the founding team on personal brand and storytelling

Requirements

  • 3+ years of experience in marketing
  • Proven track record driving measurable growth
  • Strong data literacy: dashboards, cohorts, funnels, experiment results
  • Excellent writing skills: you can produce compelling copy yourself
  • Ownership mindset and comfort in an early-stage environment
  • Experience marketing DeFi, trading, or financial products
  • Strong English communication skills
  • **Bonus Points**
  • Experience building a web3 community
  • Understanding of perpetual futures, margin trading, or derivatives
  • Existing relationships with crypto KOLs, media, or trading communities
  • Experience with the Solana ecosystem
  • Background in SEO and organic growth strategy
Benefits
  • No bureaucracy — just fast shipping and real impact
  • High ownership and real impact from day one
  • Competitive base + meaningful token/equity upside
  • Early team members receive ownership aligned with long-term protocol success
  • Fully remote
  • IRL meetups and company offsites
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdata literacySEOorganic growth strategygrowth experimentsmeasurable growthcommunity buildingmarketing DeFitradingfinancial products
Soft Skills
excellent writing skillsownership mindsetstrong English communication skillscollaborationstorytelling