Franchise Marketing Specialist

Cultura Inglesa

Marketing Specialist developing and managing digital marketing strategies for franchise expansion. Coordinating communications and PR efforts to enhance brand visibility in the market.

Posted 5/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Coordination of Digital Marketing Campaigns: Develop and manage digital marketing campaigns to support franchise expansion, ensuring alignment with the brand's strategic objectives.
Franchise Relationship Management: Lead relationships with franchisees by addressing inquiries, providing support, and promoting marketing campaigns so that schools adhere to the standards set by the franchisor.
Creation and Execution of Marketing Materials: Coordinate the creation and execution of marketing materials, including digital assets and local marketing plans. Manage the franchisee relationship platform to ensure efficient delivery of materials and support.
Budget Administration: Manage the budget related to franchise activities.
Reporting and Communication: Report directly to Marketing and Franchise managers.
Event Organization: Organize and lead events aimed at promoting the franchise area, as well as events specifically for franchisees to foster integration and engagement.
PR Leadership: Lead public relations activities for the franchise area, creating and managing strategies to increase the brand's visibility and reputation.
Communication Strategy for Educational Materials: Coordinate the communication strategy for the sale of educational materials to franchisees.

Requirements

What you’ll need

Academic Background: Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
Experience: Previous experience in franchise marketing or similar roles, with solid knowledge of digital marketing strategies.
Technical Skills: Experience with marketing analytics and measurement tools to evaluate campaign performance.
Communication Skills: Excellent verbal communication skills to build strong relationships with franchisees and external partners.
Project Management: Ability to manage multiple priorities and deadlines in a dynamic environment, maintaining focus on delivering results and ensuring franchisee satisfaction.

Benefits

Comp & perks

Health insurance
Dental insurance
Transportation allowance
Life insurance
TotalPass (health and wellness plan)
Partnership with SESC
Day off on your birthday
Meal or food allowance according to company policy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingmarketing analyticscampaign performance measurementbudget managementevent organizationpublic relationsmarketing materials creationfranchise marketingcommunication strategylocal marketing plans

Soft Skills

relationship managementverbal communicationproject managementmulti-priority managementresults-orienteddynamic environment adaptabilityfranchisee supportteam leadershipstrategic alignmentengagement fostering

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration