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About the role
Key responsibilities & impact- Support content creation across social media, email marketing, blog articles, and promotional materials.
- Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations.
- Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base.
- Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series.
- Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting.
- Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing.
- Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events.
- Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics.
- Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities.
- Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets.
- Attend events as needed to capture content, represent the brand, and support on-site promotional efforts.
- Help identify and pursue local partnership opportunities that align with Culligan's community presence.
- Maintain and organize campaign assets, creative files, and project timelines using Monday.com.
- Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency.
- Maintain positive working relationships with management and employees across all locations.
- Complete projects assigned by the Marketing Department with proficiency in digital and remote tools.
- Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly.
Requirements
What you’ll need- Bachelor's degree in Business Marketing, Advertising, Communications, or a related field, or currently pursuing.
- Prior internship, coursework, or hands-on experience in social media management or digital marketing.
- Demonstrated ability to create content across multiple formats (graphic, written, and video).
- Familiarity with social media analytics and basic performance reporting.
- Experience with or willingness to learn marketing project management workflows.
- Basic photography or videography skills a plus.
- Familiarity with AI-powered marketing or creative tools is a plus; eagerness to learn and apply them is required.
- The ideal candidate will have written communication skills, a self-starter mentality, attention to Detail, adaptability, collaborative spirit, creative thinking, organizational skills, tech-forward mindset, curiosity & willingness to learn, professionalism and reliability.
- Platform Experience: Proficiency Preferred: Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Canva, Meta Business Suite (Facebook & Instagram Ads Manager), Google Analytics / GA4. Familiarity a Plus: Project Management Tools (Monday.com), Salesforce, Google Ads & Google Business Profile, Email marketing platforms (Mailchimp or similar), Social media scheduling tools, TikTok / YouTube content creation, Microsoft Office & Google Workspace.
Benefits
Comp & perks- Competitive salary
- Flexible schedule
- Opportunity for advancement
- Training & development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationsocial media managementdigital marketingvideo productioncopywritingperformance reportingphotographyvideographymarketing project managementanalytics
Soft Skills
written communicationself-starter mentalityattention to detailadaptabilitycollaborative spiritcreative thinkingorganizational skillscuriosityprofessionalismreliability