Product Marketing Lead

Cubist Systematic Strategies

Product Marketing Lead at Cubist developing growth strategies for digital asset platforms in the B2B fintech space. Leading demand generation, content creation, and market positioning efforts.

Posted 6/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Design and execute demand generation programs that drive qualified pipeline for the BD team across both inbound and account-based motions.
Partner closely with BD on account-based campaigns targeting priority institutional accounts.
Define marketing metrics and reporting (pipeline contribution, MQLs, conversion rates, CAC) and report against them to leadership.
Shape end-to-end product positioning and messaging across Cubist's product suite, tailored to distinct buyer personas across crypto-native teams, trading firms, and tradfi institutions.
Refine the core narrative that differentiates Cubist from MPC providers, HSM vendors, and competing key management platforms.
Build technical marketing collateral including one-pagers, case studies, website copy and collateral that BD can deploy in active deals.
Promote Cubist's thought leadership through technical content, blog posts, research reports, and security analyses.
Build and nurture analyst and press relationships that shape how the category is defined and how Cubist is perceived within it.
Drive Cubist's voice and strategy across digital channels including website, GEO/SEO, paid acquisition, and social presence on LinkedIn and X.
Own Cubist's presence at industry conferences including booth strategy, speaking submissions, sponsored content, and BD enablement.
Organize pre-event, on-site, and post-event programs that convert conference activity into pipeline.

Requirements

What you’ll need

8+ years in B2B product marketing, content marketing, and/or growth marketing roles, ideally at crypto infrastructure, fintech, or developer-facing B2B companies.
You’re comfortable running experiments, killing what doesn’t work, and doubling down on what does. You don't get too attached to your own ideas.
You know how to meet buyers where they are and help them connect the dots between the challenges they're facing and the opportunities they're missing.
You want to be the first marketing hire at a high-leverage company, not the tenth at an established one. You are comfortable working around ambiguity and have high agency for growth.
Existing relationships with crypto-native press, analysts, podcast hosts, and conference organizers are a strong plus.

Benefits

Comp & perks

Competitive salary and equity package with a path to Head of Marketing
Comprehensive medical, dental, vision, and life insurance benefits
Company-sponsored 401(k)
Home-office stipend
Company retreats and offsites

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationaccount-based marketingmarketing metricsproduct positioningtechnical marketing collateralcontent marketinggrowth marketingpipeline contributionconversion ratesCAC

Soft Skills

collaborationstrategic thinkingadaptabilityrelationship buildingcommunicationanalytical thinkingcreativityproblem-solvinginitiativeagility