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Customer Growth Marketing Manager
CUBECustomer Growth Marketing Manager at CUBE responsible for driving revenue growth from existing customers. Focus on customer adoption, cross-sell, upsell, and collaboration with Customer Success and Sales teams.
About the role
Key responsibilities & impact- Accountable for driving revenue generation from the existing customer base.
- Own and execute customer growth marketing strategies.
- Develop and optimise multi-channel lifecycle campaigns.
- Partner closely with Customer Success, Sales, Product, and Marketing teams.
- Support enterprise marketing activity through account-based marketing programmes.
- Build targeted campaigns to support upsell, cross-sell, renewals, and customer expansions.
- Lead marketing activity supporting customer migrations.
- Analyse customer behaviour, segmentation, and usage data.
- Report on customer marketing performance against revenue-linked KPIs.
- Create compelling customer-focused content.
- Develop and manage customer advocacy and reference programmes.
- Develop and manage customer nurture journeys and automated workflows.
- Manage the customer marketing budget.
Requirements
What you’ll need- Experience in customer lifecycle, retention, or growth marketing within B2B SaaS.
- Strong understanding of customer journeys, behavioural triggers, and lifecycle automation.
- Proficiency with marketing automation, CRM, and customer analytics tools.
- Experience building or running customer advocacy and reference programmes, including case studies, testimonials, and speaker development.
- Ability to translate product capabilities into compelling customer value propositions.
- Experience designing and running account-based marketing (ABM) programmes or targeted campaigns into enterprise accounts.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience supporting customer migrations or the integration of acquired customer bases a bonus.
- Strong analytical skills and a commercial mindset.
Benefits
Comp & perks- CUBE is a globally recognized brand at the forefront of Regulatory Technology.
- 50% growth, both organically and through two strategic acquisitions.
- Fast-paced, high-performing team that thrives on pushing boundaries.
- 'Make it happen' culture that empowers you to take ownership of your career.
- Over 700 employees across 19 countries, promoting diversity, collaboration, and purpose.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer lifecycle marketingretention marketinggrowth marketingaccount-based marketingmarketing automationCRMcustomer analyticscustomer segmentationdata analysiscampaign management
Soft Skills
stakeholder managementcross-functional collaborationanalytical skillscommercial mindsetcontent creationcustomer advocacycommunication skillsstrategic thinkingproject managementproblem-solving