Senior Marketing Analyst

CSW Industrials Inc.

Senior Marketing Analyst optimizing sales and marketing efforts for RectorSeal. Responsible for analyzing performance data and recommending strategic initiatives.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Analyze customer sales and marketing data to identify trends, patterns, attribution and insights around performance.
Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value.
Analyze large complex datasets and present results in easily digestible visualizations that surface insights and drive action.
Work as an internal business advisor, partnering with business teams to understand the full context of data/analysis requests.
Manage dataflows in & out of Customer Data Platform (CDP), including creation of audiences based on target profile traits; use CDP database for data analytics.
Lead efforts in designing and implementing testing strategies within sales and marketing outreach in order to learn key drivers of our business and drive efficiencies.
Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the business.
Collaborate with marketing operations to build targeting models and improve campaign delivery through data.
Assist in the development of marketing materials and content as needed.
Write SQL queries and use Python or Alteryx to extract, transform, and analyze complex datasets from various sources.
Use low-code tools like Alteryx to build predictive & prescriptive data models.
Monitor and evaluate the performance of marketing initiatives and campaigns, including responsibility for building and maintaining a suite of dashboards to monitor key performance and indicator metrics.
Collaborate with the leadership to create data-driven reports and presentations.
Present findings/recommendations to all levels of management based on data and analysis of results.
Communicate data findings with technical and non-technical partners.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, Computer Science, or a related field
10+ years of experience in a marketing analytics, marketing operations, or data analysis role
Demonstrated success in optimizing B2B marketing strategies through data
Strong experience writing complex SQL queries and building BI dashboards (Power BI or similar)
Proficient in Alteryx (or equivalent) for building models and automating analytics workflows
Experience in the building products industry (HVAC, plumbing, electrical) is a plus

Benefits

Comp & perks

Competitive salary and an excellent benefits package
Employee Stock Ownership Plan (ESOP)
401(k) with company match
Comprehensive health and welfare benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythonAlteryxdata analysisdata visualizationpredictive modelingprescriptive modelingbusiness intelligencedata transformationdataflow management

Soft Skills

analytical thinkingcommunicationcollaborationstrategic thinkingpresentation skillsproblem-solvingleadershipcustomer engagementbusiness advisoryinsight generation