cside

Content Marketing Manager

• Craft technical value‑first narratives that resonate with security engineers & compliance leads
• Writing. Lots of writing. Content for our various channels; blog posts, newsletters, social media, podcast, press releases, website copy, sales collateral... Get the message out!
• Optimize blogs for SEO & AI search. Design social posts in high performing formats.
• Syndicate content on forums like Reddit and niche communities. Keep an eye out for forum conversations that we should be a part of.
• Plan and manage our editorial calendar, make the content engine run smoothly.
• Maintain a strong content-market fit. Listen to customer calls, do competitor research, and understand our industry to ensure our content is relevant & insightful.
• This role is mostly focused on written content - but it will be a big plus if you have experience (or want to learn) short form or long form video, design, print, or any other medium.
• Suggest winning tactics or creative angles to help us stand out.
• Together with our growth marketer & sales team, your work will increase our pipeline (traffic, leads) and improve our lifecycle conversion.

Content Marketer