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About the role
Key responsibilities & impact- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
- Develop and execute go‑to‑market strategies aligned with market demand to drive product adoption
- Create clear, compelling messaging and content that communicates product value propositions to target audiences
- Collaborate with Product Management to support roadmap planning, feature prioritization, and market alignment
- Partner with Sales and Marketing teams to develop sales enablement materials and demand‑generation campaigns
- Monitor and analyze key performance indicators (KPIs) including sales performance, market share, adoption, and customer satisfaction, and adjust strategies based on insights
- Collaborate with Pricing teams to support pricing, packaging, and product bundling strategies
- Serve as the primary point of contact for product‑related inquiries from internal teams and external stakeholders
- Perform other duties as assigned
Requirements
What you’ll need- Product marketing experience within Banking, Fintech, or Software (SaaS) (required)
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of experience in product marketing or related roles
- Strong understanding of product management and marketing principles
- Excellent written and verbal communication skills
- Ability to think strategically and execute tactically in a fast‑paced environment
- Strong analytical skills with the ability to translate data into actionable insights
- Proven track record of developing and executing successful marketing strategies
- Experience collaborating cross‑functionally with stakeholders at all levels
- Ability to thrive in a dynamic, evolving organization
- Willingness to travel up to 20%
Benefits
Comp & perks- incentive awards based on individual and business performance
- comprehensive range of benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchcompetitive analysisgo-to-market strategiessales enablementdemand-generation campaignskey performance indicatorspricing strategiesproduct bundlingdata analysis
Soft Skills
strategic thinkingtactical executionwritten communicationverbal communicationanalytical skillscollaborationadaptabilitystakeholder engagementcustomer satisfaction focusproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business