Chief Marketing Officer

• Lead and manage the Marketing Manager and Proposal Manager, providing clear direction, mentorship, and performance expectations. Establish a culture of accountability by setting measurable goals, conducting regular evaluations, and addressing underperformance constructively. Align both teams around shared objectives and foster a collaborative, high-performing environment.
• Architect and implement comprehensive marketing strategies that drive both near-term wins and long-term growth. Evaluate existing practices and be prepared to make bold, data-informed changes that modernize and strengthen the firm’s marketing infrastructure. Champion innovation and continuous improvement across all marketing and proposal functions.
• Oversee the design and execution of proactive marketing campaigns that build brand awareness, deepen client engagement, and position CSG as a thought leader in the municipal services and AEC sectors. Encourage creative, unconventional outreach approaches—especially in markets where the firm lacks visibility—to generate new leads and expand market presence.
• Direct the proposal development process led by the Proposal Manager, ensuring submissions are strategic, compelling, and aligned with client needs. Provide high-level guidance on positioning, messaging, and content development to maximize win rates and reinforce the firm’s value proposition.
• Partner with senior leadership and business development teams to identify growth opportunities, define target markets, and shape pursuit strategies. Ensure marketing and proposal efforts are tightly aligned with business development goals, and that materials are tailored to resonate with municipal decision-makers. Serve as a strategic connector between marketing, proposal, and service line leaders. Facilitate knowledge sharing, align messaging across departments, and identify opportunities to enhance proposals with marketing insights and vice versa.
• Safeguard the integrity and consistency of the CSG brand across all marketing and proposal outputs. Collaborate with both managers to refine messaging, visual identity, and tone, ensuring a unified and professional presence in the marketplace.
• Define and track key performance indicators (KPIs) for both marketing and proposal functions. Regularly report on campaign effectiveness, proposal outcomes, and team performance to senior leadership. Use data to refine strategies, reallocate resources, and drive continuous improvement.
• Develop and manage the marketing and proposal budgets, ensuring efficient use of resources and strong return on investment. Prioritize initiatives that deliver measurable impact and support strategic business goals.

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