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Content and Community Partnerships Coordinator
CSC GenerationContent & Community Partnerships Coordinator managing creator partnerships and producing platform-native content for Backcountry's outdoor lifestyle brand.
About the role
Key responsibilities & impact- Create original, platform-native content across Instagram, TikTok, YouTube Shorts, and emerging channels — shooting, editing, and posting short-form video, graphics, and photo content independently
- Produce content across all core verticals (ski/snow, road bike, MTB, climb, general outdoor) with the credibility and context to make each feel authentic
- Write sharp, brand-aligned captions, scripts, and copy that match Backcountry's voice across formats and audiences
- Leverage AI tools (ChatGPT, Claude, Runway, ElevenLabs, Descript, etc.) to accelerate ideation, scripting, repurposing, and scheduling at scale
- Source, recruit, onboard, and manage emerging creators, athletes, and ambassadors across bike, climb, snow, run, and lifestyle verticals
- Turn creator partnerships into a consistent content pipeline aligned with brand, product, and seasonal priorities — briefing creators, tracking deliverables, and maintaining brand standards
- Build and maintain an organized content calendar using modern tools and AI-assisted workflows to keep volume high and quality consistent during peak campaign periods
- Foster belonging within the Backcountry creator and ambassador community through genuine relationship-building and support for in-person community moments (rides, laps, events, activations)
- Collaborate cross-functionally with PR, Brand, Partnerships, and Merchandising teams to integrate creators into campaigns, partnerships, and events
- Track content output, creator performance, and social metrics against goals; compile performance reports to inform sourcing and content decisions
Requirements
What you’ll need- 2 to 4 years of experience in social media, content creation, influencer marketing, or brand partnerships
- A personal content portfolio — links to accounts, channels, or work you have created yourself
- Active participant in at least one core vertical: road bike, MTB, ski, climb, or outdoor — this is non-negotiable
- Ability to independently create content across formats: short-form video, photo, graphics, captions, and scripts using tools like CapCut, Canva, Adobe Express, or equivalent
- Fluency with AI tools and a demonstrated ability to use them as a production multiplier, not a shortcut
- Experience managing creator or ambassador relationships and content deliverables
- Strong understanding of platform-native behavior on Instagram, TikTok, and YouTube with the ability to adapt quickly as platforms shift
- Ability to channel a brand voice authentically — writing in tone without sounding corporate or scripted
- Highly organized with the ability to juggle creator relationships, content production, and reporting simultaneously
Benefits
Comp & perks- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationshort-form video productiongraphic designcopywritingscriptinginfluencer marketingbrand partnershipscontent managementsocial media strategyperformance reporting
Soft Skills
relationship buildingorganizational skillsadaptabilitycreativitycommunicationcollaborationauthenticityindependencetime managementcommunity engagement