Senior Director – Visual Merchandising

CSC Generation

Senior Director of Visual Merchandising managing store experience and brand storytelling at Sur La Table. Oversee visual strategies for 60+ store fleet with leadership collaboration.

Posted 5/13/2026full-timeSeattle • Washington • 🇺🇸 United StatesSenior💰 $160,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Sur La Table is looking for a Senior Director of Visual Merchandising to lead the creative and operational vision for how our products and stories show up across a 60+ store fleet.
Own the translation of our brand into a compelling, consistent, and commercially productive store experience — from monthly floorset strategy and fixture development to new store openings and the evolution of experience destinations like our Coffee Bar.
Work collaboratively with the President, Merchandising, Creative, Store & Culinary Ops, Marketing, Real Estate/Construction, Planning, and the Distribution Center.
Establish an updated visual merchandising playbook, delivering measurable improvements in floorset execution quality and fixture productivity, and building a multi-year roadmap that elevates the in-store experience while driving sales growth.
Lead the monthly floorset planning process end-to-end, from ingredients planning and line list reviews through in-store set-up.
Direct the design of each fixture in the store, ensuring every display and seasonal moment tells a clear, connected story aligned with the GTM plan.
Establish a regular cadence of store visits — personally and via the Sr. Manager of Field VM — to audit execution, surface opportunities, and coach store leaders on visual standards.
Shape the visual experience of new and evolving store formats with the President, Store Ops, and Creative, while partnering with Merchandising and Inventory leadership to translate assortment strategy into a productive, brand-forward presentation.
Own the fixture capital and monthly expense budgets, driving cost discipline while investing in fixtures and signage that most elevate the brand and impact customer experience.

Requirements

What you’ll need

Bachelor's degree in Visual Merchandising, Design, Retail, Marketing, or a related field. Equivalent professional experience considered in lieu of degree.
10+ years of progressive visual merchandising experience, with a minimum of 5 years in a leadership role managing teams and multi-store field organizations.
Specialty retail experience strongly preferred; premium home, housewares, lifestyle, or culinary experience is a distinct advantage.
Proven track record of translating brand strategy into in-store execution at scale — across 50+ stores, multiple formats, and monthly creative cycles.
Experience leading field VM teams and partnering with Store Operations leadership in a multi-district environment.
Demonstrated ability to build and manage capital and operating budgets, cut operating costs, and manage fixture and signage vendors.
Ability to blend creative storytelling with commercial rigor — telling brand stories while driving sales growth.
Meticulous attention to detail — every product placement and store element matters.
Strong willingness to roll up sleeves and execute alongside the team.
Experience supporting new store openings, remodels, and relocations from a visual merchandising lens.
Strong creative portfolio demonstrating brand-forward, commercially productive visual work.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator); familiarity with planogram tools and retail systems.
Ability to travel regularly (estimated 25–35%) to stores, new store openings, and vendor partners.

Benefits

Comp & perks

Paid time off policies
401(k) match
medical/dental/vision and a variety of supplemental policies
employee discounts across our portfolio of brands.

ATS Keywords

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Hard Skills & Tools

visual merchandisingfixture developmentfloorset strategycapital budgetingoperating budget managementbrand strategy executioncreative storytellingattention to detailnew store openingsretail systems

Soft Skills

leadershipcollaborationcoachingproject managementcreativityproblem-solvingcommunicationteam managementstrategic thinkingexecution