Paid Search Manager

CSC Generation

Paid Search Manager at Backcountry managing paid search channels and maximizing revenue through digital marketing strategies. Collaborating with leadership on performance marketing and customer acquisition initiatives.

Posted 4/28/2026full-timeCottonwood Heights • Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping)
Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts.
Manage and optimize monthly budgets, identifying opportunities to reallocate spend
Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality.
Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions.
Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently.
Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact.

Requirements

What you’ll need

4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC.
Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models.
Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency
Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools.
Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks.
Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders.

Benefits

Comp & perks

Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMicrosoft Adsperformance marketingpaid searchbidding strategiesattribution modelsdata analysisExcelreporting toolstesting roadmaps

Soft Skills

analytical skillscommunication skillsstrategic decision makingstakeholder engagementproblem solvingadaptabilityteam collaborationcreativitytime managementleadership