Retail Visual Experience Manager

CSC Generation

Retail Visual Experience Manager at Backcountry overseeing visual merchandising strategies and execution. Collaborating with teams to enhance in-store experiences across multiple locations.

Posted 4/14/2026full-timeCottonwood Heights • Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the retail visual and marketing calendar, aligning with Marketing, Creative, and Product teams around key brand and business priorities — and translate those strategies into clear, actionable visual plans for stores.
Partner with Creative and Design teams to brief, concept, and review seasonal visual packages and in-store assets that are brand-right, seasonally relevant, and commercially focused.
Own the concept and content calendar for retail marketing emails, ensuring alignment with floor sets, product priorities, and in-store storytelling.
Serve as the primary visual merchandising partner to store and field leaders, supporting product placement, shop layouts, and display execution to drive sales and protect brand standards.
Own and distribute a weekly retail visual newsletter and regular toolkits that guide stores on upcoming floor sets, campaigns, and visual priorities.
Lead new store openings, remodels, seasonal floor-set prototypes, and store walkthroughs — overseeing all signage, collateral production, and supplies to ensure consistent execution across all locations.
Manage the visual merchandising budget for signage, fixtures, props, and collateral, recommending solutions that balance brand impact with cost efficiency.
Use AI content, copy, and image tools (such as Claude, Adobe Firefly, or Canva AI) to accelerate briefing, newsletter creation, visual concepting, and workflow management — and actively identify new tools and workflows to raise team output and share learnings across Creative and Marketing.

Requirements

What you’ll need

Bachelor's degree in Marketing, Design, Visual Merchandising, or a related field — or an equivalent combination of education and hands-on multi-store retail visual experience.
Proven track record concepting and executing visually compelling, brand-right displays and in-store experiences that drive sell-through, with prior experience supporting visual merchandising across multiple stores or regions.
Experience working cross-functionally with Creative, Marketing, and Field teams to bring a visual strategy to life; background in outdoor, action sports, or lifestyle retail preferred.
Strong command of Adobe Creative Suite; proficiency in Canva, AI design tools, or equivalent platforms is highly valued.
Comfort using AI writing and productivity tools in daily workflows — you don't need to be a prompt engineer, but you should be curious and willing to experiment.
Excellent communicator: clear in writing, confident with visual feedback, and effective with both field teams and senior stakeholders.
Highly organized with the ability to manage multiple projects, timelines, and priorities simultaneously without dropping the details.
A builder's mindset — you thrive with real ownership, move between big-picture planning and floor-level execution, and embrace technology as a force multiplier, not a threat to craft.

Benefits

Comp & perks

Reasonable accommodations for qualified individuals with disabilities
Department: Backcountry
Team: Operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

visual merchandisingmarketing strategyconcept developmentin-store experience designproject managementbudget managementsignage productioncollateral productionfloor set executionbrand alignment

Soft Skills

communicationorganizationcollaborationcreativityproblem-solvingattention to detailleadershipadaptabilitycuriosityownership

Certifications

Bachelor's degree in MarketingBachelor's degree in DesignBachelor's degree in Visual Merchandising