Integrated Brand Marketing Manager – Retail, Services
CSC Generation
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- The Integrated Brand Marketing Manager – Retail & Services is responsible for developing and executing integrated marketing strategies that elevate Sur La Table’s in-store experiences, retail programs, and service-led offerings.
- Reporting to the Sr. Manager of Integrated Marketing this role owns the development of the what for Retail & Services initiatives shaping customer-led strategies that connect store experiences, services, and moments of need to brand equity, engagement, and commercial outcomes, within the integrated GTM framework.
Requirements
- 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization.
- Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
- Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution.
- Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment.
- Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement.
- Experience supporting seasonal or quarterly GTM planning and prioritization processes.
- Comfort working within structured planning frameworks, timelines, and prioritization models, in partnership with Marketing Operations.
- Strong strategic thinking, communication, and storytelling skills, with the ability to align diverse stakeholders around a shared point of view.
- Analytical mindset with experience using performance insights to inform optimization and future planning.
- Experience in retail, services, hospitality, or consumer brands preferred.
Benefits
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketingbrand marketinggo-to-market strategiescustomer-led marketing strategiesomnichannel marketingdigital marketingsocial media marketingemail marketingretail marketingperformance insights
Soft Skills
strategic thinkingcommunication skillsstorytelling skillscross-functional collaborationanalytical mindsetcreative brief developmentstakeholder alignmentcustomer engagementprioritizationinsight-driven decision making