Performance Marketing

• Operate as the in house resource for paid social strategy and execution across the companys brand portfolio across Meta, TikTok, YouTube and emerging platforms. Manage campaign set up including audience targeting, creative management, tracking, A or B tests, and reporting.
• Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
• Monitor incremental ROAS iROAS weekly and conduct controlled experiments in LiftLab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness.
• Regularly report on paid social performance to key collaborators. Translate complex data into actionable insights for future campaigns.
• Collaborate with the performance marketing, ecommerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go to market calendar.
• Be the advocate for channel needs like creative diversity and best practices.
• Build and maintain testing frameworks to identify top performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs.
• Manage workflows for influencer briefs, content routing, approvals, and rights tracking.
• Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines.
• Refine custom landing pages ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high performing.
• Support TikTok One campaigns including brief development, creator selection, Spark or whitelisting approvals, and QA.
• Coordinate YouTube Open Call submissions, content organization, and performance reporting.
• Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding.
• Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities.

Paid Social, Influencer Manager

Demand Generation Manager