Director

• Drive financial performance, achieving aggressive sales, margin, and inventory turn goals across all channels and platforms.
• Develop and maintain the optimal bike assortment strategy, integrating technical expertise, industry trends, and customer insights.
• Build and nurture strategic relationships with vendors, negotiating pricing, terms, and key buys to maximize gross margin and support differentiated product stories.
• Harness advanced analytics, including AI-powered demand forecasting, inventory optimization, and consumer trend modeling to inform merchandising and financial decisions.
• Lead and mentor a high-performing merchandising team, fostering accountability, professional development, and a rigorous, results-oriented culture.
• Oversee the flow of inventory, ensuring optimal stock levels, high velocity turns, and minimal waste through predictive analytics and agile buying practices.
• Partner with Planning on annual and seasonal budgets, forecasting, and KPI reporting, leveraging AI and data science for enhanced accuracy and opportunity identification.
• Collaborate cross-functionally with Marketing and Creative, developing promotions and campaigns that drive brand engagement and capture emerging industry narratives.
• Uphold and advance category content standards, visual merchandising, and taxonomy for improved customer experience and conversion rates.
• Monitor team and category KPIs, utilizing advanced reporting platforms and AI-powered data visualization to detect trends and prescribe action plans.

Director of Merchandise – Bike

Director of Merchandise, Hardgoods