Principal Product Manager – Discovery & Onboarding

Crypto.com

. Build and own the behavioural analytics layer that lets us understand how users engage with our pages .

Posted 6/10/2026full-time🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and own the behavioural analytics layer that lets us understand how users engage with our pages
Run a relentless A/B testing programme to convert high-intent visitors into registered users
Own the full sign-up funnel: email submission through to KYC initiation
Design and own the reward mechanics tied to the sign-up event
Own the returning-user experience: a fast, secure, and modern authentication journey
Drive stakeholders to unblock, prioritise, and ship — without waiting for direction

Requirements

What you’ll need

6–8+ years in Product Management
Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design
Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact
Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents
Able to write SQL to build funnel queries and cohort analyses independently
Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one
Experienced in designing and running statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects
Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent
Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps
Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams
Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture
Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours
Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile
Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have.

Benefits

Comp & perks

Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingconversion funnel optimizationsign-up instrumentationauthentication modernizationonboarding reward designSQLevent taxonomy designstatistically valid A/B experimentsend-to-end event instrumentationUX problem identification

Soft Skills

stakeholder managementprioritizationproblem-solvingcommunicationanalytical thinkinghypothesis generationinformation hierarchytrust signal placementCTA designonboarding flow sequencing