Product Growth Hacker – Exchange

Crypto.com

Growth Marketing Hacker leading user growth strategies and lifecycle initiatives for Crypto.com’s Exchange App. Collaborating with product managers and growth teams to enhance user engagement and retention.

Posted 6/8/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
Develop stories and campaigns that differentiate our platform in a competitive global market.
Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
Work closely with product managers to align on roadmap priorities and customer feedback loops.
Partner up with the product team to manage the go-to-market planning for feature launches.
Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
Feed findings back into product and growth teams to inform prioritization and positioning.
Design lifecycle programs that drive user activation, trading volume, and long-term retention.
Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

What you’ll need

7+ years of experience in product marketing: ideally crypto or financial background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Crypto.com Website LinkedIn All Job Openings 1001 - 5000 employees Founded 2016 ₿ Crypto 💳 Fintech 🔐 Security Crypto
Fintech
Security Crypto. com is a leading cryptocurrency platform that offers trading, buying, and selling services for Bitcoin, Ethereum, and over 350 other cryptocurrencies. It supports transactions in EUR and allows users to pay via SEPA and Apple/Google Pay, depending on jurisdiction. The platform is known for its regulatory compliance and high security standards, with over 100 million users worldwide. Crypto. com also offers products like Crypto Basket for portfolio diversification, on-chain staking for passive income, and the DeFi Wallet for P2P trading. With a commitment to user security and regulatory adherence, Crypto. com holds numerous security certifications and licenses globally. It aims to put cryptocurrency in every wallet and provides various tools for trading, earning rewards, and understanding the crypto market. Product Growth Hacker – Exchange 🔥 27 minutes ago 🏢🏡 Dallas – Hybrid ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
Develop stories and campaigns that differentiate our platform in a competitive global market.
Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
Work closely with product managers to align on roadmap priorities and customer feedback loops.
Partner up with the product team to manage the go-to-market planning for feature launches.
Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
Feed findings back into product and growth teams to inform prioritization and positioning.
Design lifecycle programs that drive user activation, trading volume, and long-term retention.
Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly. 🎯 Requirements
7+ years of experience in product marketing: ideally crypto or financial background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Wealth Practice Growth Leader 🕒 April 8 Marsh McLennan 10,000+ employees 💸 Finance Website LinkedIn All Job Openings Wealth Practice Growth Leader at Mercer based in Houston or Dallas, TX driving practice revenue growth and managing key client relationships in a hybrid role. 🏢🏡 Dallas – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing 🦅 H1B Visa Sponsor Senior Growth Strategy Manager 🕒 March 18 FieldPulse 51 - 200 🤝 B2B ☁️ SaaS ⚡ Productivity Website LinkedIn All Job Openings Senior Growth Strategy Manager at FieldPulse developing and optimizing strategies for premium products in trade services. Collaborating with cross-functional teams and executing business initiatives. 🏢🏡 Dallas – Hybrid ⏰ Full Time 🟠 Senior 📈 Growth Marketing View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

product marketingB2C product launchuser researchmarketing analyticscampaign developmentuser persona mappinglifecycle program designcompetitive benchmarkingKPI definitiondata-informed decision making

Soft Skills

communicationcopywritingcollaborationanalytical mindsetstorytellinglocalizationcreativityadaptabilitybias to actionuser engagement