Crypto.com

Director, Institutional Sales

Crypto.com

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Job Level

Lead

Tech Stack

Web3

About the role

  • Lead Generation & Conversion: Proactively identify, pitch, and onboard institutional prospects, including proprietary trading funds, hedge funds, asset managers, and family offices.
  • Consultative Selling: Deeply understand client requirements to position the full Crypto.com stack, including our Exchange, OTC desk, Custody solutions, and Crypto-as-a-Service (CaaS).
  • Product Innovation: Identify gaps in the current market and work with internal teams to develop and launch new institutional-grade offerings (e.g., lending, prime brokerage).
  • Market Ambassadorship: Represent Crypto.com at major industry conferences and community gatherings to elevate our brand and deepen our institutional footprint.
  • Full Deal Lifecycle: Take ownership of the entire sales funnel—from initial outreach and market research to drafting and closing complex partnership agreements.
  • Retention & Feedback: Maintain high-touch relationships with your book of business, gathering actionable feedback to drive continuous product improvement.
  • Competitive Intelligence: Stay ahead of market trends and competitor movements to ensure our value proposition remains best-in-class.

Requirements

  • Seniority: 7+ years of experience in Institutional Sales or Business Development within a high-growth financial environment.
  • Crypto Expertise: 5+ years of dedicated experience in the digital asset/Web3 space, specifically in outbound sales for an Exchange, Custodian, or Prime Broker.
  • Industry Network: A robust, active "book of business" and network across hedge funds, proprietary trading firms (HFT), banks, asset managers, and OTC desks.
  • Strategic Execution: A proven track record of initiating, managing, and monetizing institutional relationships with clear examples of revenue and volume growth.
  • Product Knowledge: Deep familiarity with institutional-grade products, including OTC flows, API trading, and custodial architecture.
  • Communication: Exceptional command of professional English, with the ability to present complex financial concepts to C-suite executives.
  • Entrepreneurial Mindset: The ability to work flexibly in a fast-paced, evolving regulatory environment while maintaining a focus on high-yield KPIs (Revenue, Volume, and Onboarding).
Benefits
  • Competitive salary
  • Attractive annual leave entitlement including: birthday, work anniversary
  • 401(k) plan with employer match
  • Eligible for company-sponsored group health, dental, vision, and life/disability insurance
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationconsultative sellingproduct innovationsales funnel managementmarket researchinstitutional-grade productsOTC flowsAPI tradingcustodial architecturerevenue growth
Soft Skills
communicationentrepreneurial mindsetrelationship managementstrategic executionmarket intelligenceclient requirements analysisfeedback gatheringpresentation skillsnetworkingadaptability