Crypto.com

CRM MarTech Manager

Crypto.com

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Tech Stack

SQL

About the role

  • Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
  • Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
  • Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
  • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
  • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
  • Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
  • Write API requirements and payload specifications for MarTech integrations.
  • Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
  • Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
  • Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
  • Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements

  • 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
  • Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
  • Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
  • Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
  • Strong understanding of sporting events, and options-trading
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Customer Data Platforms (CDP)CRM toolsSQLdata analysisdata pipelinesAPI requirementstemplatingscriptingevent taxonomiesmetrics and dashboards
Soft Skills
collaborationcommunicationanalytical thinkingproblem-solvingstrategic planningcustomer experience enhancementlifecycle strategy definitiondocumentation managementstakeholder engagementpersonalization logic