Marketing Manager, Demand Generation
Just Appraised
Director of Demand Generation
Crux
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $190,000 - $250,000 per year
Job Level
Lead
About the role
- We're seeking an experienced Director of Demand Generation to build and execute comprehensive strategies that drive customer acquisition, engagement, retention, and revenue growth.
- Own the entire customer acquisition and retention funnel for a complex, multi-product platform.
- Create sophisticated, data-driven marketing programs that generate qualified leads and guide prospects through our marketplace-driven sales process across three product lines.
- Lead a high-impact leadership role perfect for a strategic marketer who thrives in a fast-growing environment at the intersection of climate, technology, and finance.
Requirements
- 8+ years of marketing experience with 3+ years leading demand generation and lifecycle marketing teams
- Proven track record in B2B marketing with demonstrated results in customer acquisition and revenue growth across inbound, outbound, ABM, and events
- Experience managing multiple marketing motions simultaneously
- Strong leadership experience with ability to hire, develop, and scale high-performing teams
- Analytical mindset with experience in marketing attribution, funnel optimization, and ROI measurement
- Demonstrated experience building and optimizing martech stacks that include AI-powered tools
- Proven track record of using AI to improve marketing efficiency, including content velocity, personalization at scale, and campaign performance
