Director of Enterprise ABM, Demand Generation

Crunchbase

Director of Enterprise ABM & Demand Generation at Crunchbase, leading strategic marketing programs to drive pipeline growth and engagement for enterprise accounts.

Posted 5/22/2026full-timeRemote • California, Colorado, Florida, Illinois, Maine, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington • 🇺🇸 United StatesLead💰 $190,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
Lead pipeline generation reporting and performance analysis across enterprise marketing programs
Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Requirements

What you’ll need

8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations
Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions
Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes
Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies
Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies
Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred
Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred
Experience in SaaS, enterprise technology, data, or fintech environments preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience

Benefits

Comp & perks

Competitive compensation and equity — rewarding you for your contributions and ownership mindset
Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
Continuous learning support through generous reimbursement for professional development and skills growth
401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
Wellness resources — including a monthly stipend to support physical and mental health
Work-from-home enablement — internet stipend and home office setup allowance
Charitable giving match through our Town Hall awards and community impact initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingenterprise demand generationaccount-based marketingpipeline generationcampaign performance analysisfunnel reportinglead lifecycle managementcampaign optimizationaudience segmentationmulti-channel marketing

Soft Skills

leadershipcollaborationcommunicationstrategic thinkinganalytical skillsproblem-solvingproject managementcreativityadaptabilitystakeholder engagement