Crunchafi

Content Marketing Lead

Crunchafi

full-time

Posted on:

Location Type: Remote

Location: Wisconsin • United States

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Job Level

Senior

About the role

  • Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement.
  • Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy.
  • Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends.
  • Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings.
  • Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.).
  • Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams.
  • Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels.
  • Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.

Requirements

  • 3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company
  • Proven experience driving SEO growth through content planning, optimization, and performance tracking
  • Strong background in sales enablement content and understanding of the buyer’s journey
  • Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages
  • Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva (preferred)
  • Familiarity with HubSpot or similar CRM/marketing automation platforms (preferred)
  • Highly organized self-starter who thrives in a fast-paced, collaborative environment
  • Strategic thinker with the ability to connect content initiatives to measurable business outcomes
  • Experience working with CPA firms, accounting software, or fintech audiences.
Benefits
  • Competitive salary
  • Health, dental, and vision plans
  • 401(k) Retirement savings plan for US-based employees
  • 100% remote work environment, with occasional travel for in-person company and/or team meetings
  • Unlimited PTO
  • Significant professional development growth opportunities
  • Dynamic and inclusive company culture with real commitment to our values
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingcopywritingSEOkeyword researchcontent optimizationperformance trackingsales enablementwritingeditingcontent planning
Soft Skills
organizational skillsself-startercollaborationstrategic thinkingcommunication