Crunch Fitness - Fit Fusion, LLC

Communications Specialist

Crunch Fitness - Fit Fusion, LLC

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $45,000 - $50,000 per year

Job Level

Junior

About the role

  • Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement.
  • Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization.
  • Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs.
  • Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities.
  • Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives.
  • Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns.
  • Customize campaign messaging and delivery strategies based on audience behavior, location performance, and marketing goals.
  • Evaluate communication timing, frequency, and segmentation approaches to maximize campaign effectiveness and member engagement.
  • Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity.
  • Recommend adjustments to communication strategies based on campaign results and evolving marketing priorities.
  • Oversee quality and consistency of all outbound communications across assigned platforms and locations.
  • Interpret brand standards, regulatory requirements, and compliance guidelines to ensure messaging accuracy and consistency.
  • Establish and maintain communication best practices, messaging standards, and quality control procedures.
  • Manage communications calendars, campaign timelines, and messaging priorities across multiple concurrent initiatives.
  • Identify system or data challenges affecting communication performance and recommend solutions or process improvements.

Requirements

  • 1+ years of experience managing marketing communications, email marketing, digital messaging campaigns, or related marketing initiatives preferred
  • Experience developing and optimizing communication campaigns across multiple audience segments
  • Strong understanding of digital communication strategy and audience engagement best practices
  • Ability to analyze campaign performance data and translate insights into communication improvements
  • Strong written communication, editing, and messaging development skills
  • Experience with email marketing platforms, SMS marketing systems, or marketing automation tools preferred
  • Strong organizational and project management skills
  • Proficiency in Microsoft Office and Google Workspace
  • Ability to independently manage multiple communications initiatives and deadlines
  • Comfortable working remotely and collaborating across departments
Benefits
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingdigital messaging campaignsaudience segmentationcampaign performance analysiscommunication strategymessaging developmentmarketing automationcampaign optimizationquality control proceduresdata analysis
Soft Skills
strong written communicationediting skillsorganizational skillsproject managementcollaborationindependent managementadaptabilitystrategic thinkingproblem-solvingattention to detail