Crunch Fitness - Fit Fusion, LLC

Communications

• Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement.
• Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization.
• Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs.
• Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities.
• Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives.
• Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns.
• Customize campaign messaging and delivery strategies based on audience behavior, location performance, and marketing goals.
• Evaluate communication timing, frequency, and segmentation approaches to maximize campaign effectiveness and member engagement.
• Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity.
• Recommend adjustments to communication strategies based on campaign results and evolving marketing priorities.
• Oversee quality and consistency of all outbound communications across assigned platforms and locations.
• Interpret brand standards, regulatory requirements, and compliance guidelines to ensure messaging accuracy and consistency.
• Establish and maintain communication best practices, messaging standards, and quality control procedures.
• Manage communications calendars, campaign timelines, and messaging priorities across multiple concurrent initiatives.
• Identify system or data challenges affecting communication performance and recommend solutions or process improvements.

Communications Specialist