Senior Marketing Specialist

Crum & Forster

Senior Marketing Specialist responsible for integrated marketing campaigns and brand awareness in the travel insurance sector. Collaborating with internal teams and partners in a hybrid role.

Posted 4/29/2026full-timeGlastonbury • Connecticut • 🇺🇸 United StatesSenior💰 $53,200 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

We are looking for an experienced Senior Marketing Specialist to join our Travel Insurance team in Glastonbury, CT.
This role will be responsible for developing and executing comprehensive, integrated marketing campaigns — spanning digital, email, and traditional channels — that drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.
Working cross-functionally with internal teams, external agencies, and distribution partners, the Senior Marketing Specialist will deliver compelling marketing programs and assets that promote Travel Insured and our travel insurance products.
Lead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services.
Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention.
Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels.
Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals.
Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences.
Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities.
Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data.

Requirements

What you’ll need

A bachelor’s degree in marketing, communications, tourism, or a related field or equivalent experience is required.
5+ years of experience in a marketing role is required
Experience is preferably in insurance, travel, or financial services
Strong writing skills are required
Intermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing tools.
Ability to manage multiple projects and deadlines in a dynamic, fast paced environment is required
Familiarity with content marketing and digital advertising is required
Knowledge of travel booking platforms and customer journey mapping is preferred.
Travel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarter

Benefits

Comp & perks

Competitive compensation package
Generous 401K employer match
Employee Stock Purchase plan with employer matching
Generous Paid Time Off
Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness including your physical, mental and financial wellbeing
A core C&F tenant is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training to keep you progressing on your chosen path
A dynamic, ambitious, fun and exciting work environment
Matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your community

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing campaignslead generationdata-driven marketingmarket researchcustomer retentioncontent marketingdigital advertisingcustomer journey mapping

Soft Skills

strong writing skillsproject managementability to meet deadlinescross-functional collaboration