Senior Manager, Growth Marketing

Cruise Planners Travel Agency

Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.

Posted 4/21/2026full-timeCoral Springs • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Oversee Franchise Marketing and Marketing Automation activities
Create and track performance metrics and goals for ongoing digital campaigns
Analyze email marketing data and develop campaign strategies based on personas, demographics, previous travel history, geolocation and online behavior
Compile marketing metrics and ROI data and prepare reports for executive team and travel partners
Champion online trends, track analytics/KPI’s for digital and mobile activities
Manage lead gen program including SEO and/or AI optimization, advertising/marketing plan

Requirements

What you’ll need

5+ years of marketing experience
Bachelor's degree
Previous franchise marketing/sales experience preferred, but not required

Benefits

Comp & perks

Equal employment opportunities (EEO) to all team members and applicants
Professional development and hands-on training with industry’s top executives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationdigital campaignsemail marketingperformance metricsSEOAI optimizationanalyticsKPI trackinglead generationreporting