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Senior Manager, Growth Marketing
Cruise Planners Travel Agency. Oversee Franchise Marketing and Marketing Automation activities .
About the role
Key responsibilities & impact- Oversee Franchise Marketing and Marketing Automation activities
- Create and track performance metrics and goals for ongoing digital campaigns
- Analyze email marketing data and develop campaign strategies based on personas, demographics, previous travel history, geolocation and online behavior
- Compile marketing metrics and ROI data and prepare reports for executive team and travel partners
- Champion online trends, track analytics/KPI’s for digital and mobile activities
- Manage lead gen program including SEO and/or AI optimization, advertising/marketing plan
Requirements
What you’ll need- 5+ years of marketing experience
- Bachelor's degree
- Previous franchise marketing/sales experience preferred, but not required
Benefits
Comp & perks- Equal employment opportunities (EEO) to all team members and applicants
- Professional development and hands-on training with industry’s top executives
ATS Keywords
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Hard Skills & Tools
marketing automationdigital campaignsemail marketingperformance metricsSEOAI optimizationanalyticsKPI trackinglead generationreporting