Serve as primary point of contact for all media inquiries, and coordinate response with executive team and/or direct response.
Work with various media outlets (print, online, broadcast) and journalists (both locally and nationally) to pitch and publicize Cruise Planners’ franchise model, company highlights, executive team and travel advisor network.
Write effective press releases and a high volume of creative media pitches in AP Style – reacting to media queries and also proactively planning for longer PR plans.
Think creatively to produce compelling and newsworthy content for a variety of digital mediums, including, but not limited to social media, blogs, printed marketing collateral, digital signage, SEO-rich website copy, paid media, by-lined articles, awards and more.
Create social media assets and content that stimulate engagement for corporate, franchise recruitment and travel advisor posts.
Support crisis management both internally and externally via email communications, intranet updates, reactive media relations and media talking points/prep.
Collaborate across all departments at Cruise Planners to ensure content is created and repurposed effectively and efficiently.
Assist in developing Cruise Planners’ evolving PR plans/content strategy and content calendar working several months in advance.
Maintain PR plan to effectively research, write and produce content as needed.
Use Cision Database for media relations, research, pitching and monitoring of media coverage.
Support our network of home-based travel advisors by creating PR templates for them and provide guidance and coaching to travel advisors on best practices for these resources.
Requirements
3-5 years of experience working in Journalism, Advertising, Public Relations, social media, Video Production, Communications, Digital Media and/or Marketing.
Travel/Tourism/Hospitality industry experience preferred.
PR or marketing agency experience preferred including media pitching, copyediting, copywriting, and video production.
Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa.
Benefits
Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.
Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media relationspress release writingcopywritingcopyeditingcontent creationSEOdigital mediavideo productioncrisis managementcontent strategy