Crowe

Marketing Strategy and Account Lead – Assistant Director

Crowe

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Connecticut • Florida • United States

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Salary

💰 $103,000 - $217,500 per year

Job Level

Senior

About the role

  • Lead buyer-centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities.
  • Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance.
  • Navigate complex stakeholder environments to align priorities and drive forward momentum.
  • Apply enterprise buyer strategies, value propositions, and engagement models to account- and segment-level plans.
  • Ensure marketing approaches reflect buyer needs, decision journeys, and market demand.
  • Adapt strategy to account complexity while maintaining consistency with firm direction.
  • Develop deep understanding of assigned markets, buyers, competitors, and growth opportunities.
  • Apply insights and data to inform positioning, messaging, and go-to-market execution.
  • Feed buyer signals, market feedback, and performance insights back into the Strategy team.
  • Lead integrated campaign strategy, planning, execution and optimization across channels and buyer stages.
  • Partner with marketing teams, sales, product and external partners to ensure consistent delivery.
  • Use performance data to optimize programs and improve ROI.
  • Orchestrate cross-functional teams and partner networks to deliver impactful marketing strategies and programs.
  • Manage stakeholder communication, resolve conflicts and problem solve.
  • Track and report on KPIs related to buyer engagement, demand contribution and account/segment performance.
  • Provide transparency on outcomes, risks and optimization opportunities.
  • Ensure marketing investments are aligned to business priorities and deliver measurable value.
  • Lead and mentor team members aligned to accounts or segments.
  • Model strong collaboration, accountability, and firm values.
  • Ensure all marketing efforts reflect brand standards.

Requirements

  • Bachelor's degree required in Marketing, Communications, or related field
  • Requires minimum of 10+ years’ experience in marketing strategy and account management (professional services and agency experience is a plus)
  • Proficient in all marketing channels, especially digital and social
  • Experience with Project Management software, Workfront and/or Cvent is a plus
  • Proficiency in Microsoft Office Suite including Word and PowerPoint required
  • High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation
  • Demonstrated influence leadership skills; ability to manage up, down and across
  • Excels at collaboration, with strong communication skills
  • Local focus; global mindset
  • Strong ability to interpret qualitative and quantitative data to create business implications
  • Strong ability to translate analysis into easily understood insights
  • Excellent problem solving and decision-making skills
  • Remote role with some domestic travel as needed
  • Intellectually curious, a creative thinker with high data aptitude
  • An ability to educate, to raise the marketing acumen of the firm
Benefits
  • Comprehensive total rewards package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyaccount managementdigital marketingsocial media marketingdata analysiscampaign planninggo-to-market executionperformance optimizationbuyer engagementKPI tracking
Soft Skills
influence leadershipcollaborationcommunicationproblem solvingdecision makingcreativityintellectual curiositystakeholder managementconflict resolutionmentoring
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationsrelated field degree