Senior Director, Performance Marketing

CrowdStrike

. Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence .

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $190,000 - $290,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence
Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other
Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns
Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs
Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level
Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks
Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles
Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion
Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes

Requirements

What you’ll need

15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi channel environment
Demonstrated experience building or operating an incrementally measurement framework — geo holdout experiments, marketing mix modeling, or equivalent methodologies
Deep fluency across paid search, paid social, and programmatic display — with the ability to move between strategic direction and technical detail as the situation requires
A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics — and the ability to make that case persuasively to executive audiences
Experience assessing and developing talent honestly — including the ability to reposition people thoughtfully and build accountability without losing the team
Comfort operating in a two-speed organization — delivering results in the current quarter while building the measurement and decisioning infrastructure that will define the next three years
Familiarity with enterprise analytics platforms and the ability to partner with data and engineering teams to build the measurement infrastructure the role requires

Benefits

Comp & perks

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingincremental measurement frameworkgeo holdout experimentsmarketing mix modelingpaid searchpaid socialprogrammatic displaydigital customer acquisition costpipeline contributionattribution models

Soft Skills

leadershiptalent developmentstrategic directionpersuasive communicationaccountabilityteam buildingoperational agilitycross-functional collaborationmeasurement rigorcreative instinct