Director – Go-to-Market Business Applications

CrowdStrike

. Own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine.

Posted 4/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $170,000 - $260,000 per yearWebsite

Tech Stack

Tools & technologies

CloudERP

About the role

Key responsibilities & impact

Own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine.
Lead a team of architects and analysts to build a seamless "Golden Path" for revenue.
Define the L2C Vision & Roadmap: Architect a multi-year strategy for GTM technologies that eliminates silos between Sales, Marketing, and Finance.
Lead the design of automated, API-first workflows that allow for zero-touch ordering and provisioning across various motions.
Oversee the end-to-end configuration and integration of the application ecosystem.
Ensure that Lead-to-Cash flows are optimized for complex B2B SaaS variables.
Move beyond standard CRM tracking by embedding AI and machine learning into the workflow.
Partner with Sales and Alliance leadership to ensure systems are a "wingman" to the rep.
Implement a robust framework for environment management, data privacy, and secure external access for global partners and distributors.
Manage and mentor a cross-functional team of business analysts, developers, and product managers.

Requirements

What you’ll need

10+ Years of Experience: Deep background in enterprise applications (Salesforce ecosystem) with a specific mastery of the Lead-to-Cash lifecycle in a high-growth B2B SaaS environment.
Deep architectural knowledge of Salesforce (Sales Cloud, CPQ, Experience Cloud, Partner Portals) .
Strong understanding of API management and Middleware (MuleSoft, Workato, etc.) for real-time B2B integrations.
Experience with ERP integrations (NetSuite, SAP) to ensure a clean handoff from "Closed-Won" to "Cash."
Expertise in GTM motions: Direct, Channel (MSSP/Disti), and Cloud Marketplaces.
Ability to translate "We need more revenue" into a technical requirement for a custom quoting object or an automated provisioning trigger.
Proven ability to influence C-Suite stakeholders and drive alignment between conflicting priorities (e.g., Sales wanting speed vs. Finance wanting controls).
A track record of using KPIs (Deal Velocity, Quote Accuracy, CAC/LTV) to justify tech spend and roadmap prioritization.
Bachelor’s degree in Computer Science, Engineering, or Business Information Systems (Master’s or MBA preferred).

Benefits

Comp & perks

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lead-to-Cash lifecycleSalesforceAPI managementMiddlewareERP integrationsGTM motionsKPI analysisautomated workflowsdata privacyB2B SaaS

Soft Skills

team leadershipmentoringinfluencing stakeholderscross-functional collaborationstrategic thinkingproblem-solvingcommunicationalignment of prioritiestechnical translationenvironment management

Certifications

Bachelor’s degree in Computer ScienceBachelor’s degree in EngineeringBachelor’s degree in Business Information SystemsMaster’s degreeMBA