
Principal Product Marketing Manager – Exposure Management
CrowdStrike
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $170,000 - $260,000 per year
Job Level
Tech Stack
About the role
- Help define and advance CrowdStrike’s leadership in the Exposure Management market
- Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
- Work with product and technical marketers to deliver high-quality messaging, content, and enablement
- Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
- Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
- Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
- Shape the Exposure Management web strategy in partnership with digital teams
- Support field success through close collaboration with sales, alliances, and enablement teams
- Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
- Work with executive leadership to align marketing strategy with long-term business and category goals
Requirements
- 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
- Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
- Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
- Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
- Exceptional writing, communication, and presentation skills
- Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
- Ability to balance strategic thinking with strong execution across multiple priorities
- Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
- Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
- Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
- Experience using AI to improve efficiency and scale across product marketing work
Benefits
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingtechnical product marketingproduct managementcybersecurityenterprise softwareB2B SaaSExposure Managementvulnerability managementcloud securityAI
Soft Skills
writingcommunicationpresentationcross-functional leadershipinfluencing stakeholdersstrategic thinkingexecutionproactiveself-motivatedadaptability