CrowdStrike

Principal Product Marketing Manager – Exposure Management

CrowdStrike

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $170,000 - $260,000 per year

Job Level

About the role

  • Help define and advance CrowdStrike’s leadership in the Exposure Management market
  • Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
  • Work with product and technical marketers to deliver high-quality messaging, content, and enablement
  • Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
  • Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
  • Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
  • Shape the Exposure Management web strategy in partnership with digital teams
  • Support field success through close collaboration with sales, alliances, and enablement teams
  • Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
  • Work with executive leadership to align marketing strategy with long-term business and category goals

Requirements

  • 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
  • Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
  • Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
  • Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
  • Exceptional writing, communication, and presentation skills
  • Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
  • Ability to balance strategic thinking with strong execution across multiple priorities
  • Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
  • Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
  • Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
  • Experience using AI to improve efficiency and scale across product marketing work
Benefits
  • Market leader in compensation and equity awards
  • Comprehensive physical and mental wellness programs
  • Competitive vacation and holidays for recharge
  • Paid parental and adoption leaves
  • Professional development opportunities for all employees regardless of level or role
  • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
  • Vibrant office culture with world class amenities
  • Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingtechnical product marketingproduct managementcybersecurityenterprise softwareB2B SaaSExposure Managementvulnerability managementcloud securityAI
Soft Skills
writingcommunicationpresentationcross-functional leadershipinfluencing stakeholdersstrategic thinkingexecutionproactiveself-motivatedadaptability