Influence and create positioning and messaging for major Charlotte AI capabilities, translating product value into clear differentiation, customer outcomes, and proof points across priority personas (SOC leaders, analysts, SecOps, IT/security leaders).
Partner deeply with Product Management to shape long-term roadmap, feature storytelling, packaging, and launch prioritization, ensuring that product capabilities map to real customer problems and broader portfolio initiatives.
Lead launches and key initiatives end-to-end including launch strategy, narrative, content strategy, web/campaign direction, sales enablement, and event coordination, driving strategic alignment across stakeholder groups and executing at a high level.
Develop GTM frameworks and core assets including messaging and positioning, pitch decks, sales conversation guides, web copy, blogs, FAQs, demos, customer references and customer-ready talk tracks, ensuring consistency across content and touchpoints.
Drive field readiness and adoption in partnership with sales and technical marketing, by building sales plays, competitive guidance and objection handling.
Develop market and competitive insight by monitoring the AI-in-security landscape, connecting with customers, working with competitive intelligence (CI); identifying key competitors and alternatives, and ensuring GTM materials reinforce CrowdStrike’s differentiators and target personas.
Support Analyst Relations and customer storytelling through briefings, narrative development, and championing aligned messages across analyst engagements and customer case studies.
Build strong cross-functional relationships: As the internal representative of Charlotte AI, you’ll independently drive projects and represent Charlotte AI across varied internal groups (sales, PR, AR, customer advocacy, event planning, partner marketing, engineering, finance, etc.)

Requirements

7+ years in product marketing, technical product marketing, or adjacent GTM roles (cybersecurity or experience marketing AI/ML, copilots/assistants, or workflow automation platforms strongly preferred)
Proven senior-level product marketing experience, driving positioning, messaging, launches, and field enablement for enterprise technology
Excellent storytelling and communication skills: Can write clearly, build crisp presentations, and present confidently to executives, cross-functional peer groups and external stakeholders.
Strong ownership and influence: Proven ability to independently own major product launches and key initiatives, from strategy through execution, with strong attention to detail and high-quality deliverables.
Strong cross-functional leadership: Ability to build relationships, influence without authority, and drive execution across Product, Sales, Marketing, Enablement, Customer References and AR.
Strong attention to detail and high-quality execution: Able to maintain consistency while scaling programs and deliver high-quality content, championing aligned messaging.
Strong business acumen: Consistently connects messaging and GTM execution to business outcomes (adoption, pipeline influence, competitive wins).
Technical fluency: Comfortable articulating AI capabilities and security outcomes; able to give a basic product tour/demo and work effectively with PM and SE counterparts.

Benefits

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingtechnical product marketinggo-to-market (GTM) strategypositioningmessaginglaunch strategycontent strategycompetitive intelligencestorytellingAI capabilities

Soft Skills

communication skillsstorytellingownershipinfluencecross-functional leadershipattention to detailhigh-quality executionbusiness acumenrelationship buildingpresentation skills