Senior Strategics Field Marketing Manager
CrowdStrike
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $130,000 - $200,000 per year
Job Level
About the role
- Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts
- Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development
- Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem
- Develop and manage regional and targeted ABM programs leveraging multiple channels and personalized content experiences
- Create account-specific metrics and KPIs to measure program success and ROI
- Build and optimize ABM tech stack utilization to enhance targeting and personalization
- Drive account-based analytics and reporting to demonstrate program impact and optimize strategies
- Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team
Requirements
- 8+ years of B2B marketing experience with at least 5 years focused on ABM program development and execution
- Ability to effectively collaborate with both sales leaders and teams on a common pipeline mission
- Proven track record of successfully implementing enterprise-level ABM programs that have delivered measurable pipeline and revenue impact
- Deep understanding of ABM technologies and martech stack integration (Marketing Automation, CRM, Intent Data platforms, etc.)
- Experience in developing account-specific content strategies and personalization at scale
- Strong expertise in account selection methodologies and ICP development
- Demonstrated success in building and managing relationships with senior stakeholders across sales and marketing
- Advanced knowledge of ABM metrics and analytics, including account engagement scoring, attribution modeling, and ROI measurement
- Experience managing program budget and demonstrating return on investment
Benefits
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABM program developmentaccount selection methodologiesaccount engagement scoringattribution modelingROI measurementcontent strategy developmentpersonalization at scalepipeline impact measurementcampaign planning and executionanalytics and reporting
Soft Skills
collaborationrelationship managementcommunicationstrategic thinkingleadership