Help define the global marketing measurement framework from top of funnel to customer acquisition and expansion, including core KPIs, definitions, and governance.
Develop and drive a multi-year analytics roadmap that supports CrowdStrike’s growth strategy, including AI-driven insights and experimentation approaches.
Build, lead, and mentor a marketing analytics team; set goals, establish processes, and foster a culture of curiosity, accountability, and continuous improvement.
Work collaboratively across GTM analytics teams to ensure a common set of data, definitions and measurements across the funnel.
Serve as a key advisor to the CMO and marketing leadership, translating complex data into clear recommendations and trade-offs.
Design and operationalize dashboards and reporting that provide real-time visibility into marketing performance across channels, segments, regions, and products.
Lead analysis of full-funnel performance (awareness, engagement, MQL, SQL, pipeline, bookings, module adoption, ARR) to identify growth opportunities and performance gaps.
Develop and maintain a GTM and marketing attribution model to measure program ROI and inform budget allocation and channel mix decisions.
Collaborate with Sales, RevOps, Alliances and Finance on pipeline diagnostics, forecasting, and scenario modeling for marketing-sourced and influenced pipeline and ARR.
Build models that link marketing inputs (spend, campaigns, programs) to outputs (pipeline, ARR, retention/expansion) at segment and product levels.
Provide executive-ready insights for QBRs, board materials, and planning cycles, highlighting what’s working, what’s not, and where to invest next.
Turn data into compelling narratives that influence senior stakeholders and drive action.
Educate and enable the broader marketing organization on metrics, dashboards, and how to use data in planning and execution.
Advocate for a data-informed culture while balancing quantitative insight with market context and customer understanding.

Requirements

15+ years in marketing analytics, business intelligence, data science, or related roles, with a strong focus on B2B and/or B2B SaaS businesses.
Experience leading analytics teams, including hiring, coaching, and career development.
Proven track record partnering across Marketing and Sales leaders to drive measurable improvements in pipeline, conversion, and ROI.
Experience with a modern marketing and analytics tech stack, including Salesforce, Tableau, Marketo, Google Analytics, Adobe Analytics, Snowflake as well as the next-generation of AI-powered technologies.
Strong statistical and analytical skills, including comfort with experimentation design, regression, pipeline modeling and forecasting techniques (hands-on or via close partnership with data science).
Excellent communication and presentation skills; demonstrated ability to create C-level narratives and influence decisions.
Bachelor’s degree in a quantitative or related field (e.g., Statistics, Mathematics, Economics, Engineering, Computer Science, Business Analytics); Advanced degree is a plus.

Benefits

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

marketing analyticsbusiness intelligencedata sciencestatistical analysisregressionpipeline modelingforecasting techniquesexperimentation designmarketing attribution modelKPI development

Soft skills

leadershipmentoringcommunicationpresentationcollaborationcuriosityaccountabilitycontinuous improvementinfluencingnarrative development

Certifications

Bachelor's degreeAdvanced degree