Vice President, Marketing Excellence – Transformation
CrowdStrike
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $280,000 - $325,000 per year
Job Level
Lead
Tech Stack
Cyber Security
About the role
- Lead annual and quarterly marketing planning processes (AOP, EQBR, BOD) to align marketing objectives with corporate growth priorities.
- Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.
- Develop and manage a 3-year roadmap to guide marketing transformation and capability development.
- Lead the development and analysis of marketing KPIs, ROI dashboards, and performance insights that inform decision-making.
- Lead Voice of the Customer programs and platform strategies that drive “land and expand” motions.
- Partner with finance and operations to ensure marketing investments are optimized for impact and efficiency.
- Champion the adoption of AI and advanced analytics to modernize marketing processes, personalization, and measurement.
- Lead change management initiatives focused on upskilling teams, reimagining workflows, and integrating new technologies.
- Act as an incubator for new marketing programs, pilots, and innovation initiatives.
- Drive operational excellence and integration across M&A activities, ensuring seamless marketing alignment post-acquisition.
- Establish governance and process frameworks to improve efficiency, agility, and collaboration across global marketing.
- Lead internal marketing communications to strengthen alignment, transparency, and engagement.
- Partner with the CMO and HR to drive marketing career and skills development programs.
- Foster a culture of innovation, and continuous improvement across all levels of the marketing organization.
Requirements
- 15+ years of progressive marketing leadership experience, including 5+ years in a strategic or transformation-focused role.
- Prior CMO experience is a plus.
- Proven ability to lead cross-functional strategy, planning, and operational excellence in a high-growth global organization.
- Highly collaborative and able to connect dots across marketing functions and cross-functional teams.
- Deep expertise in marketing analytics, performance measurement, and an intellectual curiosity to chart the course and lead AI-driven marketing transformation.
- Exceptional leadership, communication, and change management skills.
- Experience within B2B high performance organizations across cybersecurity, SaaS, or enterprise technology strongly preferred.
Benefits
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planningKPI developmentROI analysisAI adoptionadvanced analyticschange managementperformance measurementmarketing transformationcross-functional strategyoperational excellence
Soft skills
leadershipcollaborationcommunicationinnovationcontinuous improvementstrategic thinkingteam developmentagilitytransparencyengagement