CrowdStreet

Associate Marketing and Service Automation Specialist

CrowdStreet

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $80,000 - $120,000 per year

Job Level

JuniorMid-Level

Tech Stack

CloudSFDCSQL

About the role

  • Design and implement complex email journeys in SFMC, incorporating conditional logic, AMPscript, HTML, and behavioral triggers (e.g., clicks, form submissions)
  • Create and manage custom Cloud Pages and Preference Centers that allow users to select communication cadence, topics, and frequency—then sync this data back into Salesforce CRM (SFDC) via data extensions or profile attributes
  • Build interactive email experiences using radio buttons, dropdowns, and dynamic content that feed directly into subscriber profiles
  • Set up automated list segmentation and bucket assignment based on recipient behavior (e.g., if user clicks Link A vs. Link B)
  • Troubleshoot issues in existing email sequences and journeys, ensuring accuracy and proper flow
  • Extract, clean, and normalize data from Salesforce for campaign use (heavy Excel work including VLOOKUPs, filtering, deduplication, etc.)
  • Collaborate with broader marketing, sales, and product teams to translate business objectives into deployable marketing automation workflows
  • Design, build and maintain reporting dashboards and analytics across the team’s marketing, sales and service operations
  • Collaborate with internal teams, including Engineering, Sales and Operations on cross-departmental issues

Requirements

  • 4+ years of hands-on experience in Salesforce experience, with an emphasis on Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and AMPscript.
  • 2+ years experience with HTML/CSS and dynamic content for email personalization.
  • 2+ experience building and maintaining cloud pages and preference centers.
  • Ability to work independently from broad direction or high-level requests and translate them into working SFMC implementations.
  • Advanced proficiency in Excel (VLOOKUPs, conditional logic, filtering large datasets)
  • Experience with Salesforce CRM data models and integration points with SFMC and other tools
  • Experience with troubleshooting and optimizing journeys, managing complex data extensions, and aligning subscriber behavior with marketing strategy.
  • Salesforce Certified Platform Administrator Preferred