CrowdStreet

Marketing

• Design and implement complex email journeys in SFMC, incorporating conditional logic, AMPscript, HTML, and behavioral triggers (e.g., clicks, form submissions)
• Create and manage custom Cloud Pages and Preference Centers that allow users to select communication cadence, topics, and frequency—then sync this data back into Salesforce CRM (SFDC) via data extensions or profile attributes
• Build interactive email experiences using radio buttons, dropdowns, and dynamic content that feed directly into subscriber profiles
• Set up automated list segmentation and bucket assignment based on recipient behavior (e.g., if user clicks Link A vs. Link B)
• Troubleshoot issues in existing email sequences and journeys, ensuring accuracy and proper flow
• Extract, clean, and normalize data from Salesforce for campaign use (heavy Excel work including VLOOKUPs, filtering, deduplication, etc.)
• Collaborate with broader marketing, sales, and product teams to translate business objectives into deployable marketing automation workflows
• Design, build and maintain reporting dashboards and analytics across the team’s marketing, sales and service operations
• Collaborate with internal teams, including Engineering, Sales and Operations on cross-departmental issues

Associate Marketing and Service Automation Specialist