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Camps Marketing and Growth Manager
CrossroadsCamps Marketing & Growth Lead seeking to enhance outreach and impact of Camps experiences. Overseeing marketing strategies, audience growth, and campaign execution for Crossroads Church.
About the role
Key responsibilities & impact- Help develop and execute external marketing strategies that increase awareness, registrations, and audience growth across Camps.
- Lead registration campaigns, launch timelines, and promotional efforts across all Camps experiences.
- Oversee paid advertising strategy and campaign coordination across platforms including Meta, YouTube, Google, and other digital channels.
- Manage campaign budgets, audience targeting, and overall marketing performance to help strengthen growth efforts.
- Coordinate launch messaging, speaker announcements, communication rhythms, and promotional sequencing.
- Oversee external communication efforts across social media, email campaigns, websites, and other audience-facing platforms.
- Help ensure all communication and campaigns reflect the voice, identity, and emotional experience of Camps.
- Partner with the Camps Storytelling Creator to coordinate storytelling, content strategy, and campaign messaging.
- Build repeatable workflows and communication processes that support sustainable growth and consistent campaign execution.
Requirements
What you’ll need- 5+ years of experience in marketing, campaign leadership, audience growth, digital marketing, or brand strategy.
- Bachelor’s degree preferred in marketing, communications, business, digital media, or related field.
- Strong understanding of paid advertising, audience targeting, digital campaigns, and marketing systems.
- Experience managing social media strategy, email campaigns, and digital communication platforms.
- Strong organizational, leadership, and project coordination skills.
- Ability to move fluidly between strategy and hands-on execution.
- Self-starter with strong ownership mentality and growth instincts.
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign leadershipaudience growthpaid advertisingaudience targetingemail campaignssocial media strategycontent strategymarketing systemsproject coordination
Soft Skills
organizational skillsleadership skillscommunication skillsself-starterownership mentalitygrowth instinctsstrategic thinkinghands-on executionworkflow developmentprocess coordination