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Product Analyst
CrossMedia Inc.Product Analyst developing XMOS, a unified operating system for media operations across teams. Collaborating with Planning, Investment, Programmatic, and other divisions to optimize workflows.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Conduct structured interviews and working sessions with teams across Planning, Investment, Analytics, Ad Operations, Media Operations and Finance to map end-to-end workflows as they actually operate today
- Create and maintain process documentation (swimlane diagrams, service blueprints, journey maps) that captures cross-functional handoffs, decision points, data dependencies, and pain points
- Identify patterns across teams, where workflows converge, where they diverge for good reasons, and where divergence is just accumulated drift
- Build and sustain trusted relationships with functional leads and practitioners so that discovery is collaborative, not extractive
- Translate workflow insights into well-structured product requirements, user stories, acceptance criteria, and functional specifications that a development team can build from
- Partner with the XMOS Product Owner to prioritize the portal backlog based on user impact, technical feasibility, and strategic alignment
- Validate requirements with the practitioners who surfaced them, close the loop so teams see their input reflected in what gets built
- Maintain a living requirements repository that evolves as workflows change and new clients onboard
- Maintain defined touchpoints with the Foundational Data workstream to ensure portal requirements account for data availability, taxonomy standards, and infrastructure timelines
- Coordinate with the AI & Automation workstream to identify workflows ripe for automation and ensure the portal surfaces AI-driven capabilities where they create the most value
- Serve as the workflow context expert that both adjacent workstreams can draw on — you hold the map of how the business operates, which is essential context for infrastructure and automation decisions
- Define and track adoption metrics for portal features post-launch — usage patterns, friction points, feature engagement
- Use data to validate whether what was built actually solved the problem that was discovered, close the feedback loop between discovery and delivery
- Identify underutilized capabilities and work with the Product Owner to determine whether the gap is awareness, usability, or fit
Requirements
What you’ll need- 2-3 years of experience in product analysis, business analysis, or a similar role where the core work was understanding how organizations operate and translating that into product or systems requirements
- Demonstrated ability to conduct stakeholder interviews and synthesize qualitative input from people with varying levels of technical fluency, you can talk to a media planner and a data engineer in the same afternoon and extract useful signal from both
- Experience creating process documentation (swimlane diagrams, user journey maps, service blueprints) that is clear, actionable, and actually gets used
- Strong product requirements writing: user stories, acceptance criteria, functional specs that a development team can build against without ambiguity
- Comfort working within agile product development workflows and contributing to backlog prioritization alongside a Product Owner
- Data literacy: you can read an ERD, understand data flows, and discuss API integration points intelligently; you don’t need to write SQL, but you need to know what questions to ask about data
Benefits
Comp & perks- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product analysisbusiness analysisprocess documentationuser storiesacceptance criteriafunctional specificationsagile product developmentdata literacyERDAPI integration
Soft Skills
stakeholder interviewssynthesize qualitative inputcollaborative discoveryrelationship buildingcommunicationproblem-solvinganalytical thinkingadaptabilityprioritizationfeedback loop management