CrossFit, LLC

Director, Channel Marketing

CrossFit, LLC

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms
  • Translate campaign briefs into detailed channel plans, timelines, and deliverables
  • Ensure all campaigns launch on time with consistent messaging and a unified user experience
  • Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing
  • Establish best practices for channel usage, cadence, and formatting
  • Optimize channel performance through ongoing improvements to timing, structure, and delivery
  • Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control
  • Establish and manage workflows for campaign setup, approvals, QA, and deployment
  • Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team
  • Maintain tracking standards, including links, tagging, and campaign setup
  • Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences
  • Execute targeting strategies based on campaign briefs and organizational priorities
  • Maintain audience data hygiene and operational consistency across platforms
  • Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics
  • Develop and maintain dashboards and regular reporting cadences
  • Provide visibility into channel performance to support broader campaign analysis
  • Partner with Integrated Marketing to align on campaign priorities, messaging, and timing
  • Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution
  • Support Community Marketing with execution of affiliate and community-facing communications
  • Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows
  • Collaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
  • Foster a culture of innovation, collaboration, and continuous learning within the team.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 8–10+ years of experience in channel marketing or marketing operations
  • Strong experience managing social and email marketing platforms, CMS tools, and publishing workflows
  • Proven ability to execute multi-channel campaigns with precision and consistency
  • Experience building and optimizing operational processes and marketing workflows
  • Familiarity with marketing analytics and reporting tools
  • Strong organizational and project management skills
  • Excellent cross-functional collaboration and communication skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel marketingmarketing operationsmulti-channel campaignsaudience segmentationcampaign reportingmarketing analyticsoperational processesworkflow optimizationcontent management systemsemail marketing
Soft Skills
organizational skillsproject managementcross-functional collaborationcommunication skillsmentorshipguidanceinnovationteam supportcontinuous learningcollaboration