Director, Channel Marketing

CrossFit, LLC

Director of Channel Marketing leading execution of campaigns across owned channels at CrossFit. Overseeing channel operations and ensuring marketing efforts are seamless and consistent.

Posted 4/15/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms
Translate campaign briefs into detailed channel plans, timelines, and deliverables
Ensure all campaigns launch on time with consistent messaging and a unified user experience
Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing
Establish best practices for channel usage, cadence, and formatting
Optimize channel performance through ongoing improvements to timing, structure, and delivery
Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control
Establish and manage workflows for campaign setup, approvals, QA, and deployment
Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team
Maintain tracking standards, including links, tagging, and campaign setup
Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences
Execute targeting strategies based on campaign briefs and organizational priorities
Maintain audience data hygiene and operational consistency across platforms
Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics
Develop and maintain dashboards and regular reporting cadences
Provide visibility into channel performance to support broader campaign analysis
Partner with Integrated Marketing to align on campaign priorities, messaging, and timing
Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution
Support Community Marketing with execution of affiliate and community-facing communications
Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows
Collaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
Foster a culture of innovation, collaboration, and continuous learning within the team.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field
8–10+ years of experience in channel marketing or marketing operations
Strong experience managing social and email marketing platforms, CMS tools, and publishing workflows
Proven ability to execute multi-channel campaigns with precision and consistency
Experience building and optimizing operational processes and marketing workflows
Familiarity with marketing analytics and reporting tools
Strong organizational and project management skills
Excellent cross-functional collaboration and communication skills

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account CrossFit, LLC Website LinkedIn All Job Openings 201 - 500 employees Founded 2003 ⚽ Sports 🧘 Wellness Sports
Wellness CrossFit LLC is a fitness company that offers a globally recognized workout program designed to enhance physical and mental strength. For over 20 years, it has delivered life-changing results through a formula combining varied, functional movement, nutrition, and community accountability. CrossFit provides courses, including Level 1 and Level 2 Certificate Courses, and allows individuals to open their own CrossFit gyms. The program emphasizes community-driven workouts tailored to individual needs, aiming to improve endurance, stamina, and overall health. In addition, CrossFit hosts the CrossFit Games, showcasing competitive fitness on an international stage. Director, Channel Marketing 🔥 50 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎡 Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms
Translate campaign briefs into detailed channel plans, timelines, and deliverables
Ensure all campaigns launch on time with consistent messaging and a unified user experience
Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing
Establish best practices for channel usage, cadence, and formatting
Optimize channel performance through ongoing improvements to timing, structure, and delivery
Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control
Establish and manage workflows for campaign setup, approvals, QA, and deployment
Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team
Maintain tracking standards, including links, tagging, and campaign setup
Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences
Execute targeting strategies based on campaign briefs and organizational priorities
Maintain audience data hygiene and operational consistency across platforms
Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics
Develop and maintain dashboards and regular reporting cadences
Provide visibility into channel performance to support broader campaign analysis
Partner with Integrated Marketing to align on campaign priorities, messaging, and timing
Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution
Support Community Marketing with execution of affiliate and community-facing communications
Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows
Collaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
Foster a culture of innovation, collaboration, and continuous learning within the team. 🎯 Requirements
Bachelor’s degree in Marketing, Business, or related field
8–10+ years of experience in channel marketing or marketing operations
Strong experience managing social and email marketing platforms, CMS tools, and publishing workflows
Proven ability to execute multi-channel campaigns with precision and consistency
Experience building and optimizing operational processes and marketing workflows
Familiarity with marketing analytics and reporting tools
Strong organizational and project management skills
Excellent cross-functional collaboration and communication skills Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Marketing – HCP Omnichannel Engagement and Execution 🔥 8 hours ago Esperion 201 - 500 🧬 Biotechnology ⚕️ Healthcare Insurance 💊 Pharmaceuticals Website LinkedIn All Job Openings Director of Marketing responsible for driving digital engagement for healthcare professionals in a heart failure pharmaceutical brand. Leading digital campaign strategy and execution for brand growth. 🇺🇸 United States – Remote 💵 $200k - $250k / year ⏰ Full Time 🔴 Lead 🎡 Marketing Regional Manager, Field Marketing – Molecular Imaging, Cardiology 🔥 15 hours ago GE HealthCare 10,000+ employees 💊 Pharmaceuticals Website LinkedIn All Job Openings Regional Field Marketing Manager localizing brand strategy for GE HealthCare in Florida. Collaborating with sales teams to execute marketing and educational programs in cardiology. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor Director, Marketing Automations 🕒 Yesterday HackerOne 201 - 500 🔐 Security 🔒 Cybersecurity Website LinkedIn All Job Openings Director, Marketing Operations overseeing AI-native strategies for marketing-to-revenue engagement. Modernizing operations to drive predictable growth and enhance performance metrics. 🇺🇸 United States – Remote 💵 $175k - $200k / year 💰 $49M Series E on 2022-01 ⏰ Full Time 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor Director, US Payer Marketing 🕒 Yesterday argenx 1001 - 5000 🧬 Biotechnology Website LinkedIn All Job Openings Director of US Payer Marketing leading payer strategies for VYVGART and pipeline assets. Collaborating with Market Access and Field Teams for optimal patient access in US healthcare landscape. 🇺🇸 United States – Remote 💵 $200k - $275k / year ⏰ Full Time 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor VP Marketing 🕒 2 days ago Co-Active Training Institute 51 - 200 📚 Education 🏢 Enterprise Website LinkedIn All Job Openings VP of Marketing at Co-Active Training Institute responsible for global go-to-market strategy. Leading integrated marketing and sales teams while driving demand and partnerships. 🇺🇸 United States – Remote 💵 $190k - $236k / year ⏰ Full Time 🔴 Lead 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

channel marketingmarketing operationsmulti-channel campaignsaudience segmentationcampaign reportingmarketing analyticsoperational processesworkflow optimizationcontent management systemsemail marketing

Soft Skills

organizational skillsproject managementcross-functional collaborationcommunication skillsmentorshipguidanceinnovationteam supportcontinuous learningcollaboration