Marketing AI Content Strategist
CrossCountry Consulting
full-time
Posted on:
Location Type: Hybrid
Location: McLean • United States
Visit company websiteExplore more
About the role
- Lead Enterprise Content Strategy & Insight-Driven Thought Leadership
- Develop and manage the firmwide content strategy aligned to enterprise priorities and growth objectives for our priority solutions, service lines, industries, and geographies
- Proactively identify and recommend high-impact thought leadership themes based on market trends, competitive intelligence, client demand signals, search behavior, and AI-driven discovery patterns
- Own content-driven SEO and GEO strategy, ensuring firm content and thought leadership are optimized for traditional search engines and generative AI search experiences
- Establish and maintain a centralized editorial framework, annual content roadmap, and structured intake and prioritization process
- Serve as a strategic advisor to practice leaders and marketing strategists, ensuring content aligns with business priorities and drives clear differentiation
- Own and Optimize AI-Enabled Content Development
- Serve as the firm’s advanced Jasper expert and power user
- Build and maintain structured prompt libraries, modular templates, and reusable AI frameworks
- Standardize AI-assisted workflows for marketing and campaign assets
- Develop quality control standards for AI-generated content to ensure brand integrity and consistency
- Train marketing team members on effective Jasper utilization
- Identify and track measurable efficiencies in content development cycle time
- Build Scalable Content Systems & Drive Performance
- Create modular content structures that enable repurposing across campaigns, field marketing, partner marketing, and digital channels
- Reduce bespoke content development through repeatable frameworks and messaging briefs
- Partner closely with the Campaigns Manager to ensure content is optimized for omni-channel activation
- Define KPIs for content engagement, influence, and production efficiency
- Use performance data and stakeholder feedback to continuously refine content strategy and AI workflows
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years (Manager) of B2B experience, preferably within professional services, consulting, or technology-enabled environments
- Hands-on, advanced experience with Jasper (or a comparable AI content platform), including prompt engineering, template development, AI-driven content workflows, and SEO/GEO tools such as SEMrush
- Demonstrated experience leading enterprise-level content governance and strategic thought leadership programs
- Strong understanding of how AI enhances strategic content development and market differentiation
- Experience operating effectively within matrixed organizations and collaborating across multiple stakeholder groups and service areas
- Exceptional editorial judgment, strategic writing capability, and ability to uphold governance and quality standards
- Executive presence with the ability to influence senior stakeholders and drive alignment
- Agile, innovative mindset with intellectual curiosity and enthusiasm for contributing to a growing firm, continuously monitoring emerging marketing, AI, and industry trends to deliver strategic value
Benefits
- comprehensive healthcare options, including medical, dental, and vision coverage
- flexible spending accounts
- a 401(k) with company matching
- generous parental and maternity leave policies
- technology stipends
- wellness reimbursement programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategySEOGEO strategyAI-driven content developmentprompt engineeringtemplate developmentcontent governanceKPI definitioneditorial judgmentstrategic writing
Soft Skills
strategic advisingcollaborationinfluenceagilityinnovationintellectual curiosityenthusiasmstakeholder engagementquality standards adherencecontent optimization