German Speaking Performance Marketing Lead

Cross Border Talents

Performance Marketing Lead handling paid acquisition strategies for a software company targeting B2B clients. Building marketing systems and leading a team within 1 to 2 years.

Posted 8/2/2026full-timeRemote • 🇩🇪 GermanySenior💰 €68,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on multi-channel paid acquisition strategies, particularly within the e-commerce and B2B SaaS sectors. Proficient in data analysis and campaign optimization, utilizing advanced tracking tools and frameworks to drive measurable growth.

Highest-signal resume keywords

Performance MarketingB2B Lead GenerationGoogle Ads ManagementLinkedIn Ads ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Paid AcquisitionGrowth MetricsCampaign OptimizationWorkflow DesignMeasurement Frameworks

Soft Skills

High AutonomySelf-DisciplineStrong Accountability

Tools & Technologies

GA4GTMLooker StudioHubSpotShopify

Industry Keywords

E-CommerceB2B SaaSDACH MarketPaid CampaignsContent Syndication

About the role

Key responsibilities & impact

Oversee, scale, and refine paid campaigns on Google Ads, LinkedIn Ads, Shopify Ads, and Content Syndication networks.
Guide qualified B2B prospects to our Shopify App Store listings, turning casual interest into active installs and long-term client value.
Design well-documented, repeatable workflows with clear metrics and transferrable playbooks.
Use an evidence-backed approach—hypothesizing, testing, analyzing, and continually optimizing campaign efficiency.
Set up precise measurement frameworks and visual tracking dashboards utilizing GA4, GTM, Looker Studio, or equivalent tools.
Coordinate with Product and Success teams to support new feature rollouts, upsells, and cross-promotions.
Lay the structural groundwork to recruit, train, and manage a dedicated marketing team within 12 to 24 months.

Requirements

What you’ll need

5+ years in performance marketing (ideally 4–7 years) managing multi-channel paid acquisition within e-commerce, B2B SaaS, or the Shopify ecosystem.
Direct expertise running B2B lead generation via Google Ads and LinkedIn Ads focused on qualified sales leads.
Mastery of growth metrics (CAC, CPL, ROAS, conversion percentages, traffic volume) with an emphasis on data-backed choices.
Ability to establish scalable frameworks rather than simply executing ad-hoc tasks.
Experience using CRMs and automation suites (e.g., HubSpot) along with tracking tools (GA4, GTM, Looker Studio).
Fluent or C2-level mastery of German to engage the DACH target audience effectively.
High autonomy, self-discipline, and strong accountability working asynchronously.
Ability to attend two in-person team offsites each year (2–3 days per event).

Benefits

Comp & perks

Strategic Freedom: Complete creative control to build the acquisition engine for a profitable app portfolio supporting 13,000+ active paying subscribers.
Career Advancement: Clear progression path to Senior Marketing Lead and team manager within 1–2 years.
Remote Independence: Complete flexibility to work anywhere within the EU, complemented by twice-yearly team gatherings.
Competitive Compensation Structure (German Benchmark): Base Pay: €68,000 gross p.a. Variable Incentive: €12,000 target p.a. Target Earnings (OTE): €80,000 p.a. Note on EU Locations: Compensation for non-German EU residents will be adjusted to local market standards via our Employer of Record (EOR) partner.
Perks & Lifestyle: Location-dependent benefits through our EOR, which may include bicycle leasing (JobRad), transit passes, private pension contributions (BAV/VWL), fitness subsidies (Urban Sports), and mental health resources.
Human-Centric Culture: An authentic, collaborative work environment that prioritizes open feedback, mutual trust, continuous learning, and strong personal connections.