
User Acquisition Specialist
Cronometer
full-time
Posted on:
Location Type: Hybrid
Location: Revelstoke • Canada
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Salary
💰 CA$70,000 - CA$80,000 per year
About the role
- Plan, execute, and optimize paid user acquisition campaigns across platforms including Meta, TikTok, Google Ads, Apple Search Ads, programmatic, and native channels
- Analyze campaign performance and optimize toward key growth metrics such as CAC, CPI, ROAS, LTV, and conversion rates
- Manage relationships with external digital marketing agencies and creative partners
- Develop and execute testing strategies, including A/B testing across ads, creatives, landing pages, and app store listings
- Own and improve App Store Optimization (ASO) performance across Apple App Store and Google Play
- Identify and scale new user acquisition opportunities and marketing channels
- Monitor competitors and industry trends to identify new growth opportunities
- Collaborate with product, lifecycle, and brand teams to improve conversion across the user acquisition funnel
Requirements
- 5+ years experience in digital or performance marketing, ideally in mobile apps or subscription products
- Hands-on experience managing paid acquisition campaigns across platforms such as Meta, TikTok, Google Ads, Apple Search Ads, and programmatic networks
- Strong analytical mindset with experience using data to drive campaign optimization and decision-making
- Experience tracking and reporting on metrics such as CAC, CPI, ROAS, conversion rates, and LTV
- Experience identifying target audiences and building campaigns that engage and convert users
- Experience designing and analyzing A/B tests for marketing performance
- Familiarity with App Store Optimization (ASO), Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) best practices
- Strong interpersonal and communication (both verbal and written) skills
- Comfort with technology, and interest and aptitude for learning new tools
- Eligibility to work in Canada
Benefits
- Comprehensive health and dental benefits
- Company RRSP
- Employee Stock Option Plan
- 3 weeks paid time-off
- Company mobile phone + phone plan
- Annual Fitness device rebate
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid user acquisitioncampaign optimizationA/B testingApp Store Optimization (ASO)Search Engine Optimization (SEO)Answer Engine Optimization (AEO)data analysisdigital marketingperformance marketingmobile apps
Soft Skills
analytical mindsetinterpersonal skillscommunication skillscollaborationdecision-makingrelationship managementcreativityproblem-solvingadaptabilitylearning aptitude