Crogl, Inc.

Content Marketing Manager

As Crogl's Content Marketing Manager, you will develop comprehensive content marketing strategies and create engaging content across various channels. Partnering closely with leadership, you'll translate strategic vision into category-creating execution that drives brand awareness and customer engagement. Your expertise in AI and content marketing will be instrumental in expanding the company's leadership position, with a focus on optimizing content for SEO and analyzing performance metrics to maximize impact.
Design and implement a comprehensive content marketing strategy that aligns with our values, business objectives, audience needs, and industry trends
You will create blogs, social media posts and videos
Ensure all content is optimized for search engines, enhancing organic visibility and traffic
Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments
Track and analyze content performance metrics, providing insights and recommendations for continuous improvement
Develop strategies to grow and engage our audience across multiple channels, including social media, email marketing, and our website
Boost brand awareness and positioning through content
Increase and monitor KPIs such as lead gen, CAC, CPL, and more to ensure that our reach continues to grow