Senior Specialist, Retail Marketing

Crocs, Inc.

. Leads the development and execution of in-store retail marketing programs .

Posted 4/21/2026full-timeBroomfield • Colorado • 🇺🇸 United StatesSenior💰 $87,000 - $97,000 per yearWebsite

About the role

Key responsibilities & impact

Leads the development and execution of in-store retail marketing programs
Builds and manages detailed asset briefs for retail marketing materials
Serves as a key steward of the retail marketing budget
Manages and grows a vendor network of print production, fixture, and display suppliers
Collaborates cross-functionally with various teams
Translates global brand strategies into locally relevant in-store executions
Develops retail marketing toolkits and campaign playbooks
Tracks and analyzes in-store program performance

Requirements

What you’ll need

BS or BA in business, marketing, or related field
At least 5+ years of relevant marketing experience
Experience working in retail marketing; experience with apparel or footwear preferred
Exceptional organizational and project management skills
Understanding of go-to-market process and marketing channel strategies
Cross-functional team experience
Strong communication abilities, both written and verbal
Ability to take initiative, work independently, and prioritize tasks

Benefits

Comp & perks

Medical, dental, and vision coverage
Life and AD&D insurance
Short and long-term disability coverage
Paid time off
Employee assistance program
Participation in a 401k program with company match
Additional voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retail marketingproject managementbudget managementasset brief developmentcampaign playbook developmentprogram performance analysisgo-to-market processmarketing channel strategies

Soft Skills

organizational skillscommunication skillscross-functional collaborationinitiativeindependencetask prioritization

Certifications

BS in businessBA in marketing