Crocs, Inc.

Senior Manager, CRM

Crocs, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Westwood • Massachusetts • 🇺🇸 United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop and implement a segmentation strategy within our CRM platform to target customers based on recency and frequency of purchases.
  • Lead list growth strategy and execution, including acquisition campaigns, onsite capture, partnerships, and conversion optimization of new subscribers.
  • Collaborate with marketing, GTM, and product teams to define customer segments, effective messages, and activation tactics aligned with business objectives.
  • Support omnichannel initiatives by aligning CRM strategies across digital channels and Retail, ensuring a seamless and consistent customer experience.
  • Use CRM tools and technologies to create personalized customer experiences across channels, including targeted email and SMS campaigns.
  • Drive a testing methodology and strategic direction in partnership with Analytics for CRM initiatives.
  • Work closely with data analytics teams to measure and analyze the impact of CRM initiatives on customer behavior, retention, and lifetime value.
  • Work closely with Product Management team to help develop roadmap and prioritization planning.
  • Find opportunities for process improvements and automation within the CRM ecosystem to streamline workflows and enhance scalability.
  • Stay abreast of industry trends, standard processes, and emerging technologies in CRM and digital marketing to inform strategic decision-making.
  • Drive market adoption and utilization across all platforms.
  • Report on CRM executions and find strategy revisions based on performance.

Requirements

  • Bachelor's degree or equivalent experience in marketing, business, information technology, or a related field; advanced degree preferred
  • demonstrated ability (8+ years) in CRM, product management or related fields
  • Confirmed experience in CRM management, digital marketing, or product management, preferably within the retail or ecommerce industry
  • Strong understanding of CRM principles, segmentation strategies, and customer lifecycle management
  • Proficiency in CRM platforms such as Salesforce Marketing Cloud, Klaviyo, Attentive
  • Experience with data analysis tools and techniques for interpreting customer behavior and campaign performance
  • Excellent project management skills with the ability to prioritize tasks, handle timelines, and coordinate cross-functional teams
  • Strong communication and collaboration skills, with the ability to effectively convey complex ideas and build consensus among collaborators
  • Solution focused approach with a focus on delivering measurable business impact and driving continuous improvement.
Benefits
  • medical, dental, and vision coverage
  • life and AD&D
  • short and long-term disability coverage
  • paid time off
  • employee assistance
  • participation in a 401k program that includes company match
  • many other additional voluntary benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM managementsegmentation strategiescustomer lifecycle managementdata analysiscampaign performance analysisprocess improvementsautomationtesting methodologydigital marketingproject management
Soft skills
communicationcollaborationproblem-solvingprioritizationcross-functional coordinationsolution-focused approachstrategic decision-makingcustomer experience enhancementconsensus buildingmeasurable business impact
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in information technologyadvanced degree in related field