Supervisor/Manager
Claire's
Senior Manager, Global Paid Brand Social
Crocs, Inc.
full-time
Posted on:
Location Type: Office
Location: Broomfield • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $135,000 per year
Job Level
Senior
About the role
- Lead the development of paid brand social plans across NA, EMEA + APAC for Crocs’ key product stories ranging from the Classic Clog to Echo to one of our many Collaborations.
- Own strategy and planning before handing off to an execution team.
- Work cross-functionally to ensure that paid social campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
- Collaborate closely with Brand Media team to ensure the role of paid social is aligned with overarching brand media strategy globally.
- Partner with execution team to ensure smooth transition from strategy and planning to execution and reporting.
- Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
- Identify and support innovation opportunities to help keep Crocs at the forefront of the digital world.
- Communicate with the International Markets to stay on top of local trends and educate on optimal social approach.
- Hire for and provide leadership and guidance to the new global paid brand social team as it is built out.
Requirements
- Nine (9)+ years extensive experience and proficiency in social media coupled with a great foundation in brand; Global experience preferred.
- Familiarity with APAC’s hyper local social platforms (i.e. Kakao, Naver, Line).
- Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media.
- Experience managing large-scale paid social campaigns including TikTok, Instagram, Pinterest, YouTube, and more.
- Strong understanding of platform UIs and capabilities.
- Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business.
- Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights: proudly a self-proclaimed data nerd.
- Measurement guru from bid type tests to conversion lift showing the optimal strategy to impact the business.
- Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
- Previous experience in retail/footwear is preferred, but not required.
- Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.
Benefits
- medical, dental, and vision coverage
- life and AD&D
- short and long-term disability coverage
- paid time off
- employee assistance
- participation in a 401k program that includes company match
- many other additional voluntary benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social mediapaid media managementcampaign strategydata analysisproject managementbrand awarenessconsumer acquisitionperformance mediameasurement techniquesdigital marketing
Soft skills
leadershipcollaborationcommunicationstrategic thinkingrelationship buildingadaptabilityinnovationproblem-solvingalignment facilitationteam guidance