Performance Marketing

• Support Growth Strategists and Paid Media leads with campaign setup, optimization, and performance tracking.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Stay current on platform updates, digital trends, and best practices across paid search, social, and emerging channels.
• Learn the foundations of A/B testing, experimentation, and growth strategy.

Paid Media Growth Associate

Director, Enterprise Demand Generation

Paid Media Specialist

Demand Generation Specialist

Demand Generation Manager

Director, Head of Paid Media