Criteria Corp

Director of Mid-Market Sales

Criteria Corp

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop and own the sales and growth strategy for the Middle Market segment within North America Sales.
  • Collaborate with Marketing, Sales Operations, and Business Systems teams to audit and optimize processes and technologies for inbound leads.
  • Ensure robust tracking and reporting of Middle Market KPIs in partnership with Marketing and Business Systems.
  • Work with Marketing to align collateral, messaging, and campaigns for optimal revenue generation within the Middle Market.
  • Lead weekly coaching meetings with Sales Executives to drive performance and provide actionable feedback.
  • Monitor and review success metrics for campaigns, including open rates, response rates, meetings scheduled, and meetings held.
  • Support team members in gaining deeper industry, sales, and product knowledge to enhance customer and prospect engagement.
  • Advocate for and implement process and workflow improvements to increase efficiency and effectiveness.
  • Assist team members in closing sales, conducting demos, and providing product and industry expertise.
  • Coordinate technical training and ongoing professional development for all team members.
  • Partner with Sales Leadership and Sales Operations to audit and enhance training programs.
  • Collaborate with leadership teams to explore career path opportunities for Sales Executives.
  • Work with Marketing to ensure the Middle Market segment is equipped with effective campaigns, tools, and strategies to drive revenue.
  • Lead the Middle Market team in meeting or exceeding team quotas and performance goals.
  • Regularly review and refine outbound campaign cadences and pipeline management practices.
  • Drive the adoption of best practices across the team to maximize outcomes and efficiency.

Requirements

  • Proven leadership experience with a strong track record of success in sales management.
  • Exceptional organizational and project management skills.
  • Deep understanding of HR and Talent Acquisition processes.
  • Outstanding communication and collaboration abilities, with a demonstrated capacity to work cross-functionally.
  • A proven mentor and coach who takes pride in developing team members and supporting their career growth.
  • Experience in partnering with business stakeholders to deliver impactful projects.
  • Ability to analyze, improve, and optimize sales processes to drive outcomes.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales managementproject managementKPI trackingprocess optimizationcampaign managementsales trainingcustomer engagementdata analysisworkflow improvementperformance metrics
Soft skills
leadershiporganizational skillscommunicationcollaborationmentoringcoachingcross-functional teamworkproblem-solvingfeedback deliverycareer development
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